Hong Kong Internet Users Spend Twice As Much Time On Instant Messengers As Counterparts In Asia-paci

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MEDIA RELEASE PR36560

Hong Kong Internet Users Spend Twice as Much Time on Instant Messengers as Counterparts in Asia-

Pacific Region


HONG KONG, Oct. 14 /PRNewswire-AsiaNet/ --


         comScore Releases First Public Report on Internet Usage in Hong Kong Showing Yahoo! Sites as Most

Visited Web Destination


    comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its first report on

Web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and

what activities captured the largest share of visitors' time online. Yahoo! Sites reigned as the most visited Web

property in August, while Instant Messenger sites captured the largest share of visitors' minutes, accounting

for nearly 16 percent of time spent online in Hong Kong.




    "An average Hong Kong Internet user spends more than 25 hours online per month, making it one of the

most engaged Internet markets globally," said Will Hodgman, comScore executive vice president for the Asia-

Pacific region. "Although Hong Kong is a smaller Internet market in Asia, its highly engaged and affluent

audience makes it especially valuable to advertisers and publishers."


    Instant Messengers, Entertainment and Social Networking Top Online

Activities in Hong Kong

    Online communications, entertainment and social networking occupied the highest share of Hong Kong

Internet users' attention in August. Instant Messengers accounted for the highest share of minutes spent

online at 16 percent, or approximately twice the share of time spent among the Asia-Pacific region as a whole.

Internet users in Hong Kong also spent nearly 11 percent of their online time on Entertainment sites, led by

YouTube.com and TVB.com, while Social Networking sites captured almost 8 percent of their time, led by

Facebook.com. Hong Kong's lively business and finance-focused economy resulted in Internet users spending

close to 5 percent of their time on business / finance sites, more than double the region's share of time in

the category.




    Top Content Categories by Percent Share of Total Minutes

    August 2009

    Total Hong Kong Internet Audience*, Age 15+ - Home & Work Locations

    Source: comScore World Metrix

    -----------------------------

                          % Share    % Share

                           of         of

                           Minutes    Minutes    Composition

                           in Hong    in Asia       Index**

   

Content Category       Kong       Pacific

    ----------------      --------    -------       ------

                                         

    Instant Messengers       15.9%       8.3%          192

    ------------------       ----        ---           ---

    Entertainment            10.7%      10.4%          103

    -------------            ----       ----           ---

    Social Networking         7.7%       8.2%           94

    -----------------         ---        ---            --

    Games                     5.4%       3.5%          154

    -----                     ---        ---           ---

    Business/Finance          4.6%       1.9%          242

    ------------------        ---        ---           ---

    e-mail                    4.3%       4.2%          102

    ------                    ---        ---           ---

    Search/Navigation         2.7%       4.4%           61

    ------------------        ---        ---            --

    News/Information          2.0%       2.8%           71

    ------------------        ---        ---            --

    Technology                1.9%       0.7%          271

    ----------                ---        ---           ---

    Other                    44.8%      55.6%          N/A

    -----                    ----       ----          ----




    *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.


    **Composition Index = % of minutes in Hong Kong/% of minutes for total Asia Pacific x 100; Index of 100

represents parity


    Yahoo! Sites Ranks as Top Online Destination in Hong Kong     In August, nearly 4 million people in Hong

Kong age 15+ accessed the Internet from their home or work computers. Yahoo! Sites ranked as the most

visited Internet property with 3.1 million visitors, reaching 80 percent of the online population in Hong Kong.

Microsoft Sites ranked second with 2.6 million visitors, followed by Google Sites with 2.5 million visitors and

Facebook.com with 2.1 million visitors.


    Community forum site Discuss.com.hk was the most visited local site with 1.5 million visitors, followed by

Uwants Sites with 1.4 million visitors. TV Broadcaster Television Broadcasts Limited, which includes TVB.com,

ranked as the 8th most visited site with 1.1 million visitors, while PCCW IMS Limited ranked 11th reaching 20

percent of Hong Kong's Internet population.




    Top Properties in Hong Kong by Unique Visitors August 2009

    Total Hong Kong Internet Audience*, Age 15+ - Home & Work Locations

    Source: comScore World Metrix

    -----------------------------

                              Total           

                               Unique       %

                              Visitors    Reach

                                (000)

                                ------   -------

    Total Internet : Total

     Audience                    3,921     100.0

    ----------------------       -----     -----

    Yahoo! Sites                 3,137      80.0

    ------------                 -----      ----

    Microsoft Sites              2,602      66.4

    ---------------              -----      ----

    Google Sites                 2,535      64.6

    ------------                 -----      ----

    Facebook.com                 2,094      53.4

    ------------                 -----      ----

    Discuss.com.hk               1,493      38.1

    --------------               -----      ----

    Uwants Sites                 1,441      36.8

    ------------                 -----      ----

    SINA Corporation             1,114      28.4

    ----------------             -----      ----

    Television Broadcasts

     Limited                     1,107      28.2

    ---------------------        -----      ----

    Wikimedia Foundation

     Sites                         871      22.2

People Feature ComScore, Inc. 3 image

    --------------------           ---      ----

    XANGA.COM                      785      20.0

    ---------                      ---      ----

    PCCW IMS Limited               783      20.0

    ----------------               ---      ----

    Baidu.com Inc.                 751      19.2

    --------------                 ---      ----

    HSBC                           740      18.9

    ----                           ---      ----

    Apple Inc.                     720      18.4

    ----------                     ---      ----

    Next Media Interactive

     Ltd.                          686      17.5

    ----------------------         ---      ----

    HKJC.COM                       653      16.7

    --------                       ---      ----

    ON.CC                          640      16.3

    -----                          ---      ----

    TENCENT Inc.                   542      13.8

    ------------                   ---      ----

    CATCATFORUM.COM                533      13.6

    ---------------                ---      ----

    Xunlei Networking              520      13.3

    -----------------              ---      ----




    *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.


    About comScore

    comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of

digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.


    Follow us on Twitter

   






    SOURCE:  comScore, Inc.


    CONTACT: Sarah Radwanick of comScore, Inc.

             +1-312-775-6538

             press@comscore.com


Translations:

   Chinese - Traditional (http://asianetnews.net/Download.asp?ID=137572)


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