Monday 2nd November 2009
Is this the Death of the Traditional Logo Agency?
Online Aussie Logo Company Launches 100% Filipino Outsourced Logo Service…..
Brisbane based Online Logo Design Company Impact Logos makes no apologies to its customers or
the local Australian Graphic Design industry for its new strategic move to outsource all design related
positions to the Philippines.
Impact Logos Art Director, Lara Johnson explains; “Unfortunately we were getting squeezed by online
global competitors in the U.S. and the U.K. that outsource their design work offshore to places like India
and Russia. This has driven prices to all time lows of $50usd and under for so called custom logo
design.”
We believe a major cause for the significant price reductions is the growth in online search for logo
services via Google and others which has opened up the industry to massive world wide competition.
“In the end it was a case of if you can’t beat em’ join em’.” Impact Logos did just that by employing and
training a small but highly qualified home based graphic design team in the Philippines.
“The only difference between us and other offshore suppliers is we will never go down the track of
selling $50 logos. However, through strategic outsourcing we have managed to maintain very high
standards and competitive pricing ensuring the long term viability of our business.”
“We can now profitably offer a business class logo package for under $400 to the average SMB, rather
than deluding ourselves that SMB’s can still justify $1500 plus for a logo. Those days are gone.”
“Furthermore we have generally found Filipino Designers have a better education (degree qualified) are
more likely to commit long term to a role and have outstanding creativity and design skill. No to mention
their English is near perfect. All of these aspects make the Philippines a stand out in terms of quality
design outsourcing.”
Impact Logos will continue to retain local design managers to ensure much of the direction and local
Australian flavour is maintained and we invite you to visit our newly designed website for more details
Media Contact:
Manny Crespo, Impact Logos
Mobile 0409 927 036
manny@impactlogos.com.au
NEWS 
