MEDIA RELEASE PR38098
Light Reading Announces Meet the Editors and Telecom Analysts 'Speed Dating' Reception
in Barcelona During Mobile World Congress
NEW YORK, Jan. 29 /PRNewswire-AsiaNet/ --
Just in time for Valentine's Day, TechWeb's Light Reading
the global communications marketplace, is borrowing a concept from the dating
scene and announcing a new "Speed Dating" reception during the Mobile World
Congress in Barcelona, where industry vendors will be able to give
three-minute "elevator" pitches to six of Light Reading's top editors and
analysts.
The Speed Dating event, scheduled for Feb. 17, a few blocks away from the
Fira where the MWC is being held, will allow harried industry executives to
quickly communicate their newest product or company strategies in one-on-one
sessions with two Light Reading editors, two Heavy Reading Analysts, and two
Pyramid Research analysts. Vendor executives will have a three-minute slot to
chat up their newest technology or product or unload their latest strategy
and then move on to their next "date."
The editors on hand will be Ray LeMaistre, International Managing Editor
of Light Reading, and Dan Jones who drives Light Reading's mobile news
coverage. From Heavy Reading comes Berge Ayvazian, the former Yankee Group
CEO who is now heading a 4G Consulting Practice at Heavy Reading, and Patrick
Donegan, the leading analyst covering mobile technology infrastructure. From
Pyramid Research, Gabriela Baez, Managing Director of Global Research, and
Analyst Stela Bokun, Pyramid's European telecom markets specialist, will be
there to meet industry executives.
"It's rare that we get our editors and analysts in one place and that our
communications industry customers will actually be guaranteed face time with
all of them at once," says Joseph Braue, SVP/Group Director of Light Reading.
"It's real efficient for clients, and it's a unique way to have a little fun
at the show. And you know what they say about new product messaging: If you
can't say it in an elevator ride, you haven't crystallized the message."
The Speed Dating portion will comprise the first hour of the reception. A
cocktail reception will follow, allowing clients who weren't able to
participate in the Speed Dating to mingle with Light Reading, Heavy Reading,
and Pyramid Research's editors and analysts.
Light Reading plans to hold additional Meet the Editors Speed Dating
receptions at CTIA Wireless in March and the Cable Show in May. These
receptions are invitation only. For more information contact:
Amy Averbook
Director of Corporate Marketing
Light Reading
+1-212-600-3373
averbook@lightreading.com
About Light Reading
leading online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate
source for technological and financial analysis of the communications
industry, leading the media sector in terms of traffic, content, and
reputation. Light Reading's research arms, Heavy Reading and Pyramid
Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light
Reading produces nearly 20 targeted communications events including TelcoTV,
and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower
Summit @ CTIA, as well as focused one-day events tailored for cable, mobile,
and wireline executives in the US, Europe, India, and China. Light Reading
was acquired by United Business Media in August 2005 and operates as a unit
of TechWeb.
About TechWeb
TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its three core businesses - media solutions,
marketing services and paid content - TechWeb produces the most respected and
consumed brands and media applications in the technology market. More than 14
million business and technology professionals (CIOs and IT managers, Web &
Digital professionals, Software Developers, Government decision makers, and
Telecom providers) actively engage in TechWeb's communities and information
resources monthly. TechWeb brands includes: global face-to-face events such
as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources
such as InformationWeek, Light Reading, and Network Computing; and
market-leading InformationWeek, Wall Street & Technology, and Advanced
Trading magazines. TechWeb is a UBM company, a global provider of news
distribution and specialist information services, with a market
capitalization of more than US$2.5 billion.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities -- from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists -- with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
SOURCE: Light Reading
CONTACT: Amy Averbook, Director of Corporate Marketing, Light Reading,
+1-212-600-3373,
averbook@lightreading.com
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