Light Reading: Spit Is It

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11th February 2010, 03:30am - Views: 790





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MEDIA RELEASE PR38275


Light Reading: SPIT Is It


NEW YORK, Feb. 10 /PRNewswire-AsiaNet/--


          Light Reading announces new coverage effort: Service Provider

                           Information Technology



research-led media company serving the global communications marketplace,

today announced the publication of its SPIT Manifesto, a special feature

outlining a new area of coverage and concentration for its editorial staff

worldwide. The Manifesto, written by International Managing Editor Ray Le

Maistre, is online, right here:


    http://www.lightreading.com/document.asp?doc_id=187395


    SPIT, or Service Provider Information Technology, is Light Reading's new

term describing the evolving set of non-traditional telecom (and data

networking) technologies that allow for a greater degree of flexibility in

the creation, management, delivery, and monetization of new-generation

communications services. Beginning March 1, Light Reading will even have a

special week of coverage, SPIT Week, sponsored by Nokia Siemens Networks and

dedicated to various SPIT topics, with a new video, special feature, and news

analysis debuting on lightreading.com each day of that work week.


    "While we are as focused as ever on the traditional telecom

infrastructure, the SPIT coverage is our unique way of saying that we realize

that the information technology systems underpinning a service provider's

business strategy have never been more critical," says Phil Harvey,

Editor-in-Chief of Light Reading. "We think our readers will appreciate our

take on this fascinating area and how it will change the way we communicate

in the near future."


    SPIT Week will be followed by a series of SPIT related Webinars and a

SPIT-related virtual event, Three OSS Imperatives: Customer, Cost & Cloud,

scheduled for April 20. For information on sponsorship and speaking

opportunities contact sales@lightreading.com.


    Contact:

    Amy Averbook

    Light Reading

    212 600-3373

    averbook@lightreading.com


    About Light Reading

    Founded in 2000, Light Reading (http://www.lightreading.com) is the

leading online media, research, and focused event company serving the US$3

trillion worldwide communications market. Lightreading.com is the ultimate

source for technological and financial analysis of the communications

industry, leading the media sector in terms of traffic, content, and

reputation. Light Reading's research arms, Heavy Reading and Pyramid

Research, provide the most comprehensive communications research, market

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data, and technology analysis in close to 100 markets around the world. Light

Reading produces nearly 20 targeted communications events including TelcoTV,

and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower

Summit @ CTIA, as well as focused one-day events tailored for cable, mobile,

and wireline executives in the US, Europe, India, and China. Light Reading

was acquired by United Business Media in August 2005 and operates as a unit

of TechWeb.


    About TechWeb

    TechWeb (http://techweb.com/aboutus), the global leader in business

technology media, is an innovative business focused on serving the needs of

technology decision-makers and marketers worldwide. TechWeb produces the most

respected and consumed media brands in the business technology market. Today,

more than 13.3 million* business technology professionals actively engage in

our communities created around our global face-to-face events, Interop, Web

2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,

Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and

The Financial Technology Network; and the market leading, award-winning

InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &

Technology magazines. TechWeb also provides end-to-end services including

next-generation performance marketing, integrated media, research, and

analyst services. TechWeb is a division of United Business Media, a global

provider of news distribution and specialist information services with a

market capitalization of more than US$2.5 billion. *13.3 million business

decision-makers: based on number of monthly connections


    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information

distribution, targeting and monitoring; and, the development and monetisation

of B2B communities and markets. UBM's businesses inform markets and serve

professional commercial communities -- from doctors to game developers, from

journalists to jewelry traders, from farmers to pharmacists -- with

integrated events, online, print and business information products. Our 6,500

staff in more than 30 countries are organised into specialist teams that

serve these communities, bringing buyers and sellers together, helping them

to do business and their markets to work effectively and efficiently. For

more information, go to http://www.unitedbusinessmedia.com.


    SOURCE Light Reading


    CONTACT: Amy Averbook of Light Reading, 

             +1-212-600-3373,

             averbook@lightreading.com





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