MEDIA RELEASE PR35742
Maybank Leads as the Most Visited Local Site in Malaysia
KUALA LUMPUR, Aug. 18 /PRNewswire-AsiaNet/ --
comScore Releases First Public Report of Online Usage in
Malaysia
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released its latest report on Web usage in Malaysia. The report
includes a ranking of the most visited Internet properties and top visited
local-based properties, based on the comScore World Metrix service. In June
2009, 9.3 million people in Malaysia age 15 and older accessed the Internet
from home and work locations, with each consuming an average of 1,066 pages
of content and spending nearly 14 hours online during the month.
"As the Internet market in Malaysia continues to grow, so does the amount
of time the average Malaysian spends online," said Will Hodgman, comScore
executive vice president for the Asia-Pacific region. "The growth in the
Internet is providing new opportunities for marketers to capture the
attention of their audience and new opportunities for businesses to interact
with their customers. Understanding the demographic composition of these
audiences, their online behaviors and other competitive intelligence will
enable these businesses to employ effective digital marketing strategies and
to outperform the competition."
Maybank and Mudah Lead as the Top Local Sites in Malaysia
A look at the top Malaysian sites in June revealed that Maybank2U.com led
as the most visited local site with more than 1 million visitors, reaching
nearly 12 percent of all Malaysians online. Mudah.my followed with slightly
more than 1 million visitors who averaged 46 minutes on the site during the
month, making it the most engaging site of the top 10 Malaysian properties.
"comScore's findings confirm Maybank2u.com's position as Malaysia's most
popular Internet banking destination and local site," said Lim Hong Tat,
senior executive vice president and head of consumer banking, Maybank. "The
online channel continues to play a crucial role in our strategy as we strive
to provide customers with the best online banking solutions and technologies
to enhance their online experience and increase convenience."
AirAsia.com was the #3 most visited local property, reaching 9 percent of
the online population. News sites were also prevalent in the rankings with
several properties, including Star Publications, Utusan.com.my,
Bharian.com.my, and Malaysiakini.com, all garnering a substantial number of
visitors.
Top Malaysian Internet Properties in Malaysia Based on Unique Visitors
June 2009
Total Malaysia Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
-----------------------------
Total Average
Unique Minutes
Visitors per
(000) % Reach Visitor
------ ------- --------
Total Internet : Total
Audience 9,320 100.0 826.8
---------------------- ----- ----- -----
MAYBANK2U.COM 1,081 11.6 28.6
------------- ----- ---- ----
MUDAH.MY 1,068 11.5 45.9
-------- ----- ---- ----
AIRASIA.COM 834 9.0 33.2
----------- --- --- ----
Star Publications (M) Bhd 768 8.2 17.2
--------------------- --- --- ----
UTUSAN.COM.MY 562 6.0 22.0
------------- --- --- ----
BHARIAN.COM.MY 555 6.0 25.2
-------------- --- --- ----
MALAYSIAKINI.COM 548 5.9 26.4
---------------- --- --- ----
JOBSTREET.COM 546 5.9 20.0
------------- --- --- ----
701PANDUAN.COM 507 5.4 3.5
-------------- --- --- ---
HMETRO.COM.MY 495 5.3 36.8
------------- --- --- ----
LOWYAT.NET 484 5.2 48.8
---------- --- --- ----
Digital Five 476 5.1 63.1
------------ --- --- ----
CIMBCLICKS.COM.MY 398 4.3 22.6
----------------- --- --- ----
MALAYSIAAIRLINES.COM.MY 393 4.2 15.7
---------------------- --- --- ----
MAXIS.COM.MY 364 3.9 23.0
------------ --- --- ----
*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.
"Capturing and maintaining the attention of users is vital to our success
as engagement continues to be an increasingly important metric in the digital
space," said Shylendra Nathan, general manager of Mudah. "As the largest
classifieds site, our ability to connect individuals across Malaysia provides
an organic level of growth that has propelled Mudah onto the screen of more
than one million Internet users."
Friendster and Facebook Popularity Continues
An analysis of the top overall properties in the country shows that
Google Sites ranked as the most visited Internet property in Malaysia with
7.1 million visitors in June 2009, reaching nearly 76 percent of the online
population. Yahoo! Sites ranked second with 6.4 million visitors (69 percent
reach), followed by Microsoft Sites with 4.7 million visitors (50 percent
reach).
Social networking sites also made an appearance in the ranking, with
Friendster capturing the #4 position with 3.2 million visitors and
Facebook.com following closely behind with 3.1 million visitors.
Top Internet Properties in Malaysia Based on Unique Visitors
June 2009
Total Malaysia Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
-----------------------------
Total Unique
Visitors
(000) % Reach
------------- -------
Total Internet :
Total Audience 9,320 100.0
---------------- ----- -----
Google Sites 7,091 76.1
------------ ----- ----
Yahoo! Sites 6,442 69.1
------------ ----- ----
Microsoft Sites 4,697 50.4
--------------- ----- ----
FRIENDSTER.COM 3,178 34.1
-------------- ----- ----
FACEBOOK.COM 3,076 33.0
------------ ----- ----
Wikimedia Foundation Sites 1,924 20.6
-------------------- ----- ----
Fox Interactive Media 1,837 19.7
--------------------- ----- ----
AOL LLC 1,643 17.6
------- ----- ----
WordPress 1,412 15.2
--------- ----- ----
CBS Interactive 1,267 13.6
--------------- ----- ----
TAGGED.COM 1,202 12.9
---------- ----- ----
Ask Network 1,192 12.8
----------- ----- ----
The Mozilla Organization 1,128 12.1
------------------------ ----- ----
MAYBANK2U.COM 1,081 11.6
------------- ----- ----
MUDAH.MY 1,068 11.5
-------- ----- ----
*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. In an
independent survey of 800 of the most influential publishers, advertising
agencies and advertisers conducted by William Blair & Company in January
2009, comScore was rated the 'most preferred online audience measurement
service' by 50% of respondents, a full 25 points ahead of its nearest
competitor. comScore's capabilities are based on a massive, global
cross-section of approximately 2 million Internet users who have given
comScore permission to confidentially capture their browsing and transaction
behavior, including online and offline purchasing. comScore panelists also
participate in survey research that gathers and integrates their attitudes
and intentions. Using its proprietary technology, comScore measures what
matters across a broad spectrum of digital behavior and attitudes, helping
clients design more powerful marketing strategies that deliver superior ROI.
With its recent acquisition of M:Metrics, comScore is also a leading source
of data on mobile usage. comScore services are used by more than 1,100
clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
McCann, the United States Postal Service, the University of Chicago, Verizon
Services Group and ViaMichelin. For more information, please visit
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SOURCE: comScore, Inc.
CONTACT: Sarah Radwanick of comScore, Inc.,
+1-312-775-6538,
press@comscore.com
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