18 December 2009
Melbourne software developer wins UK Market Research
Technology Effectiveness Award
Melbourne qualitative data analysis software developer QSR International has clocked up its fourth
award win for 2009, taking out the 2009 Market Research Society / Association for Survey
Computing Award for Technology Effectiveness in London. The company’s NVivo 8 software won
the prestigious technology title as part of Research Awards 09, the United Kingdom's premier
awards program for the market research industry.
QSR International CEO John Owen said NVivo 8 proved to be break-through software for both the research
industry and the company in 2009, contributing to no less than four award wins for QSR this year. NVivo 8 is
qualitative data analysis software that allows researchers and decision makers to import and analyze video,
audio, images and text side-by-side in ways that aren’t possible manually.
“2009 has definitely been our year,” Mr. Owen said.
“To pick up the MRS / ASC Award for Technology Effectiveness, which acknowledges innovative industry
leaders and their contribution to research, is particularly exciting. We designed NVivo specifically for
qualitative research and today it’s used by every major university in Europe, North America and Australasia,
as well as by government and commercial organizations, including the UK Policy Studies Institute, global law
firm CMS Cameron McKenna, Boston Children’s Hospital and Australian sustainability assurance consultancy
Banarra. It’s wonderful to have our contribution recognized at such a respected industry event.”
The international win caps off a strong year for QSR International. The company won the 2009 Australian Dell
Small Business Excellence Award in September, and was last month named 2009 Victorian Business of the
Year after taking out the IT & Business Services Category in The Age / Dun & Bradstreet 2009 Victorian
Business Awards. The Doncaster developer is also a contender in the 2009 Global Dell Small Business
Excellence Award, representing Australia against 12 other countries.
Mr Owen said the software critical to so many of the wins – NVivo 8 – was developed end-to-end in Melbourne
in close consultation with more than 100 international researchers and decision makers. The program’s
powerful analysis tools help people to interrogate their data - testing out theories, identifying trends and cross-
examining information.
Chairman of Judges for the MRS / ASC Technology Effectiveness Award, AJ Johnson spoke highly of NVivo
8, saying these were exciting times for research technology.
More...1/3
“Communication is changing with the evolution of the social web and we are starting to see some excellent
examples of how research technologists are embracing these opportunities. 2010 promises to be the year
when we focus truly on listening to our research participants, and provide them with the tools that allow us to
gain insight. Technology will not only be vital in capturing what people do and why they are doing it, but also in
managing and analysing the vast array of data we collect,” Mr Johnson said.
“QSR's NVivo 8 enables multimedia and web-based content to be more easily analysed through linking and
annotating individual sections of images, audio and video. The data, along with other project sources, is then
available for analysis and reporting using the sophisticated analysis, visualisation, collaboration and charting
features. The software offered great promise in the automation of project management of qualitative research
projects. Its multimedia handling has been adopted widely and enthusiastically by its user community.”
NVivo 8’s key features allow you to:
•
Import, organize and analyze thousands of audio files, videos, digital photos, Word, PDF, rich text and
plain text documents.
•
Work with transcripts or work without them, analyzing material straight from audio and video files. Users
can even create transcripts or text files within the software as they go.
•
Query data to uncover patterns and themes with a powerful state-of-the-art search engine.
•
Create and export professional models and charts, including three dimensional bar graphs and pie charts.
•
Query the analysis completed by individuals or teams and run comparisons to show the percentage of
analysis that is the same or different across users.
•
Merge separate projects and still identify which work was completed by which person, as well as view the
notes and analysis completed by each team member.
•
Share files and findings, including audio, video or sections of documents with clients or colleagues who
don’t have NVivo, using HTML web pages.
•
Work with material in any language and choose to work with a software interface in one of six languages,
including English, French, German, Spanish, Simplified Chinese and Japanese.
Download a free 30-day trial version of NVivo 8 here.
the Award for Technology Effectiveness.
Please note a media backgrounder on QSR International follows.
For interviews or photographs, contact Liane Sayer-Roberts phone +61 (0) 427 728 232 or email:
liane@saucecommunications.com.au
More…2/3
Media Backgrounder:
•
QSR International is based in Australia, with offices in Europe and North America.
•
From its Melbourne base and with a staff of nearly 65, it has become the world’s largest qualitative
research software developer.
•
QSR’s flagship products – NVivo and XSight – are developed end-to-end in Australia and are sold in more
than 150 countries. The data analysis software allows users to upload and analyze video, audio, images
and text side-by-side. Its powerful analysis tools help users to interrogate their data - testing out theories,
identifying trends and cross-examining information.
•
QSR was the first in the world to deliver qualitative research software programs in Japanese and
Simplified Chinese. The company's NVivo 8 software is also available in German, French, and Spanish.
•
QSR customers are drawn from the academic, government and commercial sectors and its largest
geographic markets are the United States, Europe and Australasia.
•
More than 400,000 customers use QSR software and more than 500 organizations hold site licenses for
its products, including the Children’s Hospital Boston, the Chronic Poverty Research Centre, sports coach
UK, market research giant GfK-NOP, the Victorian CFA and virtually every major university in the United
States, Europe and Australasia.
•
QSR is the most published software developer in the qualitative research field - its software is cited in
textbooks, research literature, journals and blogs worldwide.
•
QSR International is the only developer in its field to earn Microsoft Gold Partner status and ISV
competency.
•
All QSR software developers are Microsoft Certified Professionals and all software testers have
International Software Testing Qualifications Board (ISTQB) certification.
•
An early adopter of emerging technology, QSR was amongst the first software developers in the world to
utilize .Net and Microsoft SQL Server 2005 Express. The company was also the first in its field to develop
software using Microsoft XP guidelines and to receive Microsoft’s Certified for Vista accreditation.
•
QSR won the 2009 Dell Small Business Excellence Award in Australia, and will compete against 12 other
countries for the 2009 Global Dell Small Business Excellence Award. QSR was also named as the winner
of the IT & Business Services Category in The Age / Dun & Bradstreet 2009 Victorian Business Awards
and went on to be named 2009 Victorian Business of the Year in the same awards.
•
QSR won the Information and Communications Technology category at the Governor of Victoria Export
Awards in 2008, 2006 and 2001. It was highly commended in the same category in 2004 and 2002. The
company was also selected as a finalist in the Applications and Infrastructure Tools category in the 2007
Australian Information Industry Association (AIIA) iAwards and its XSight software was selected as a
finalist in the 2007 MRS/ASC Technology Effectiveness Awards in the United Kingdom.
•
While QSR International was formally established in 1995, the company has its origins in 1981 – when the
first software product, NUD*IST, was developed.
+61 (0) 427 728 232 or email: liane@saucecommunications.com.au
Ends…3/3
NEWS 
