15 October 2009
Melbourne software developer announced as finalist in UK
Market Research Technology Effectiveness Award
Just weeks after winning the 2009 Dell Small Business Excellence Award in Australia, Melbourne
qualitative data analysis software developer QSR International has been named a finalist for the
Market Research Society / Association for Survey Computing Award for Technology Effectiveness.
The title is part of Research Awards 09, the United Kingdom's premier awards program for the
market research industry.
QSR International CEO John Owen said the company’s NVivo 8 software was a strong contender for the title.
The product, released last year, allows market researchers to import and analyse video, audio, images and
text side-by-side.
“We are thrilled to have NVivo recognised in this way,” said Mr Owen.
“The MRS / ASC Award for Technology Effectiveness has been acknowledging innovative industry leaders
and their contribution to research since 2003. We designed NVivo specifically for qualitative research and
today it’s used by every major university in Europe, North America and Australasia, as well as by government
and commercial organisations, including the UK Policy Studies Institute, global law firm CMS Cameron
McKenna, Boston Children’s Hospital and Australian sustainability assurance consultancy Banarra.
“We were very pleased to be announced as finalists at an industry function held in London last night. It’s
capped off a brilliant month for QSR International, coming just a few weeks after we were awarded the
national 2009 Dell Small Business Excellence Award and the opportunity to represent Australia in the Global
Dell Small Business Excellence Award program.”
Mr Owen said NVivo 8 was developed in close consultation with more than 100 international researchers and
decision makers. The software’s powerful analysis tools help users to interrogate their data - testing out
theories, identifying trends and cross-examining information.
“NVivo allows market researchers to do things that simply aren’t possible using traditional or manual
approaches to qualitative research,” he said.
NVivo 8’s key features allow users to:
•
Import, organize and analyse thousands of audio files, videos, digital photos, Word, PDF, rich text and
plain text documents.
•
Work with material in any language and choose to work with a software interface in one of six languages,
including English, French, German, Spanish, Simplified Chinese and Japanese.
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•
Work with transcripts or work without them, analysing material straight from audio and video files. Users
can even create transcripts or text files within the software as they go.
•
Query data to uncover patterns and themes with a powerful state-of-the-art search engine.
•
Create and export professional models and charts, including three dimensional bar graphs and pie charts.
•
Query the analysis completed by individuals or teams and run comparisons to show the percentage of
analysis that is the same or different across users.
•
Merge separate projects and still identify which work was completed by which person, as well as view the
notes and analysis completed by each team member.
•
Share files and findings, including audio, video or sections of documents with clients or colleagues who
don’t have NVivo, using HTML web pages.
The MRS / ASC Award for Technology Effectiveness will be judged by a panel of industry experts, with the
winner announced in December 2009. As winners of the 2009 Dell Small Business Excellence Award in
Australia, QSR International will also compete against 12 other countries for the 2009 Global Dell Small
Business Excellence Award.
the Award for Technology Effectiveness.
Please note a media backgrounder on QSR International follows.
For interviews or photographs, contact Liane Sayer-Roberts phone +61 (0) 427 728 232 or email:
liane@saucecommunications.com.au
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Media backgrounder:
Quick facts about QSR International
•
QSR International has offices in Europe, North America and Australia.
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The company is the world’s largest qualitative research software developer.
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QSR’s flagship products – NVivo and XSight – are developed end-to-end in Melbourne, Australia and are sold in
more than 150 countries.
•
QSR was the first in the world to deliver qualitative research software programs in Japanese and Simplified Chinese.
The company's NVivo 8 software is also available in English, French, German and Spanish.
•
QSR customers are drawn from the academic, government and commercial sectors and its largest geographic
markets are Europe, the United States and Australasia.
•
Over 400,000 customers use QSR software and more than 500 organisations hold site licenses for its products,
including the Children’s Hospital Boston, the Chronic Poverty Research Centre, sports coach UK, market research
giant GfK-NOP, the Victorian CFA and virtually every major university in the United States, Europe and Australasia.
•
QSR is the most published software developer in the qualitative research field - its software is cited in textbooks,
research literature, journals and blogs worldwide.
•
QSR International is the only developer in its field to earn Microsoft Gold Partner status and ISV competency.
•
All QSR software developers are Microsoft Certified Professionals and all software testers have International Software
Testing Qualifications Board certification.
•
An early adopter of emerging technology, QSR was amongst the first software developers in the world to utilise .Net
and Microsoft SQL Server 2005 Express. The company was also the first in its field to develop software using
Microsoft XP guidelines and to receive Microsoft’s Certified for Vista and Compatible with Windows 7 accreditation.
•
QSR won the 2009 Dell Small Business Excellence Award in Australia, and will compete against 12 other countries
for the 2009 Global Dell Small Business Excellence Award. QSR also won the Information and Communications
Technology category at the Governor of Victoria Export Awards in 2008, 2006 and 2001. It was highly commended in
the same category in 2004 and 2002. The company was selected as a finalist in the Applications and Infrastructure
Tools category in the 2007 Australian Information Industry Association (AIIA) iAwards and its XSight software was
selected as a finalist in the 2007 MRS/ASC Technology Effectiveness Awards in the United Kingdom.
•
While QSR International was formally established in 1995, the company has its origins in 1981 – when the first
software product, NUD*IST, was developed.
For more information, visit www.qsrinternational.com or contact Liane Sayer-Roberts: phone
+61 (0) 427 728 232 or email: liane@saucecommunications.com.au
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