MEDIA RELEASE PR37516
MobileOne's MMS Powered by Acision's MMSC
SINGAPORE, Dec. 14 / PRNewswire-AsiaNet/ --
- Acision MMSC Prepares MobileOne for Increased Multimedia Traffic and
Marketing Campaigns
Acision, the world's leading messaging company, today announced that
MobileOne (M1), a leading mobile communications provider in Singapore, has
deployed the Acision Multimedia Messaging Service Centre (MMSC) to support
ongoing growth in MMS traffic. In the last year, MMS traffic volumes have
increased by 14.4 per cent in Singapore, and reached more than 10 million
multimedia messages in 2008.
Acision's proven MMSC architecture provides M1 with the capacity
to process high volume MMS traffic and efficiently manage that traffic during
peak periods. M1 now has a multimedia channel that enables person-to-person,
premium content and application-to-person messaging, all of which are needed
to support mobile marketing activities as well as enable uploads to social
network and user generated content sites such as Facebook and YouTube.
M1 can also create, manage and deliver multimedia-based marketing
campaigns using the Acision Rich Media Broadcaster. MMS is a perfect channel
for marketing due to the rich user experience it delivers as audio, pictures,
video, and long text (over 160 characters) can be delivered in one message.
P Subramanium, Chief Marketing Officer of M1, said: "The new MMSC will
greatly enhance the capability and sophistication of M1's multimedia message
delivery service for both the enterprise and consumer segments. It will give
us the capacity to handle future demand for this service and help drive
growth in non-voice revenue. In particular, we will now be able to offer the
full multimedia effects of visuals and sound in our location-based
advertising and application-based services to our clients in the retail and
other commercial sectors. They will benefit from more impactful and efficient
messages to their target audiences and enjoy greater success with their
customer communication campaigns."
Mark Williams, Senior Vice President & General Manager of Acision in Asia
Pacific, commented: "MMS may have had a slow start in life, but with the
proliferation of MMS capable handsets and the adoption of 3G services, we are
now seeing ongoing growth year-on-year. This increasing popularity, aided by
services such as mobile blogging, Facebook and application-to-person
messaging for mobile marketing and advertising, means there is still strong
growth ahead. It is therefore critical for M1 to exploit sticky market trends
like mobile social networking and advertising to drive usage of MMS and
secure greater revenues."
Notes to Editors
About Acision
Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally. More
About MOBILEONE
MobileOne, Singapore's most exciting and innovative mobile, broadband and
IDD service provider, was launched in April 1997. Since then, it has made
significant inroads into the local mobile communications market, gaining
considerable brand presence and market share. MobileOne aims to be the leader
in personal voice, business and data communications, focusing on value,
quality and customer service. More information on MobileOne is available at
SOURCE: Acision UK Ltd
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