Nasscom: German It Innovation Shows Way Out Of The Crisis

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8th February 2010, 06:08pm - Views: 789






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MEDIA RELEASE PR38230


NASSCOM: German IT Innovation Shows Way Out of the Crisis


BERLIN and MUMBAI, Feb. 8/ PRNewswire-AsiaNet/ --


    Innovation by Germany's Information and Communications

Technology (ICT) industry is a key to rapid economic recovery. Europe's

largest market and a propeller of cutting-edge technology, Germany's IT

industry is responsible for 80 percent of German innovations in all

industries. Left relatively unscathed by the downturn, ICT has continued to

perform well worldwide. Germany Trade & Invest will be presenting the latest

in ICT innovation at this year's NASSCOM India Leadership Forum 2010 from

February 9 - 11 in Mumbai, India.


    Germany is leveraging its strong position in ICT innovation to

boost future growth. The industry posted over EUR 133 billion in revenue in

2008 and holds 19 percent of the European ICT market. To secure this position

Germany has boosted funding for research and development projects. The

government's High-Tech Strategy supports the ICT industry with over EUR 1.5

billion reserved for ICT R&D projects. Over EUR 15 billion is additionally

available for project grants and research funding to further promote

innovation.


    The ICT industry has an umbrella effect on other sectors,

which is evident in the number of patents the industry registers. These

innovations contribute to industries such as automotive, medical technologies

and logistics industries. With 1,800 patents in 2007, Germany was behind only

the USA and Japan.


    One market segment that is currently drawing attention is the

so-called business process outsourcing and shared services center (BPO-SSC)

sector. With a 9 percent annual growth rate, it has expanded in recent years

to become one of Germany's fastest growing ICT segments. As a result of

Germany's highly educated workforce and moderate wage costs, the sector is

projecting a market volume of EUR 16 billion by 2012. BPO-SSC opportunities

will be one focus of this year's NASSCOM.


    German ICT was recently recognized by the European Institute

of Innovation and Technology (EIT). Berlin has been selected as a co-location

for the first Knowledge and Innovation Community (KIC) for ICT. The EIT ICT

Labs project aims at transforming Europe into a knowledge society with an

unprecedented proliferation of internet-based services, establishing

partnerships between business and academia. Selected based on existing

leadership and excellence in the field, the program aims to create new

business opportunities and contribute to society through innovation.


    Richard Offermann, Director of Service Industries at Germany

Trade & Invest: "The ICT industry in Germany is highly attractive to

investors. It is performing well despite the downturn and acts as a reliable

motor of innovation. German and Indian IT companies are already strong

partners. This year's NASSCOM is an excellent forum for us to showcase the

latest opportunities for further cooperation in leveraging projects with an

offshore element."


    For investors looking to enter Europe's largest market,

Science Information Technology Germany Trade And Invest 3 image

Germany Trade & Invest will have representatives on hand at this year's

NASSCOM. Opportunities in Germany will be discussed at the country panel

"Tackling Offshore Challenges in Germany".


    Germany Trade & Invest is the foreign trade and inward

investment promotion agency of the Federal Republic of Germany. The

organization advises foreign companies looking to expand their business

activities in the German market. It provides information on foreign trade to

German companies that seek to enter foreign markets.


    Eva Henkel

    T. +49(0)30-200099-173

    F. +49(0)30-200099-111

    Email: eva.henkel@gtai.com



    SOURCE: Germany Trade and Invest


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