MEDIA RELEASE PR41874
Navman.com.au and Navman.co.nz Recognize Over 30% Jump in Site Visitors with Ektron
SYDNEY and NASHUA, N.H., Oct. 25 /PRNewswire-AsiaNet/ --
Referring sites increased to 43% and SEO to 27% during first 2 months
Ektron, a web content management, social and marketing optimization
software and solutions provider, today announced that Navman.com.au has
recognized a significant shift in which customers are being directed to
Navman's websites with the use of Ektron technology. Since the launch of
Navman.com.au and Navman.co.nz, overall visits to these sites have increased
by more than 30%.
"By implementing a new SEO strategy, we instantly have seen results
across the new Navman sites," said Callum Wyatt, Website and eCommerce
Manager from Navman. "The next phase is to start implementing this complete
SEO Strategy across the online stores, to increase hits and sales."
With multisite environments comes the need for an agile marketing
platform. The Ektron Marketing Optimization Suite increases the marketing
agility of organizations like Navman and enhances business results. Ektron
simplifies how marketers, developers and designers collaborate to publish
pages, micro-sites and marketing campaigns. Automated multivariate testing
and targeted content ensure that the best content is delivered to site
visitors, at the right time.
"Technology and knowledge transfer are core competencies at Ektron," said
Bill Rogers, founder and CEO of Ektron. "Navman is an innovative company that
required an innovative approach to create, manage, and deploy Web technology
that engages, converts and retains their site visitors. Combining Ektron's
WCM platform with the Ektron Marketing Optimization and Social Software
Suites allows Navman to achieve their goals with a more contextual, personal,
social and mobile web experience."
Ektron Pty. is located in Sydney, Australia and services APAC enterprise
customers such as Australian Institute of Health & Welfare, Bank of
Queensland, Blake Dawson, Singapore Post, Sunshine Coast, Sydney Opera House,
The Royal Children's Hospital Melbourne and Travelex.
About Navman
Navman, a world leader in the design, manufacture and marketing of global
positioning systems (GPS) products, has more than 20 years experience in GPS,
and as such is now widely recognised as a pioneer in portable, in-car
satellite devices. Navman began life in New Zealand, specialising in marine
electronics and event today software design and development is still
undertaken there. Today the Navman brand is owned by MiTAC International, a
leading worldwide maker of wireless communications products and one of
Business Week's top Global IT companies.
About Ektron
Ektron Inc. has innovated web technology since 1998. By integrating web
content management (WCM), marketing optimization and social software,
Ektron's software and solutions improve operational efficiency, drive revenue
growth and build customer loyalty. Ektron empowers marketers to create,
publish and optimize web content that engages, converts and retains
customers. Developers benefit from Ektron's extensibility and commitment to
the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with
offices in Australia, Canada, Singapore and the United Kingdom, Ektron has
more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home
Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National
Health Services UK, Saint-Gobain, The Law Society, and the University of
Ektron, the Ektron logo and eIntranet are trademarks of Ektron Inc. Other
company and product names may be trademarks of their respective owners.
SOURCE: Ektron Inc.
CONTACT: Nancy Scott, Ektron Inc.,
+1-603-589-5412,
Nancy.Scott@ektron.com
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