MEDIA RELEASE PR35794
Neverblue and It's Just Lunch Sign Agency Agreement for Australia
VICTORIA, BC, Aug. 21 /CNW-AsiaNet/ --
Neverblue, a premier global lead generation network, announced today that it has signed an exclusive agency
agreement with the largest offline dating service in the world, It's Just Lunch. The agreement appoints Neverblue
as the exclusive agent in Australia, where It's Just Lunch has over a half dozen offices.
It's Just Lunch has taken a unique spin on dating for busy professionals by starting to blend on and off-line
dating services. "What is exciting to me is how we're still witnessing the evolution of convergence in dating. Big
brands like It's Just Lunch with incredibly successful offline offerings are revolutionizing how they reach Internet
consumers through performance marketing," said Ryan Gerhardt, Business Development Manager for Neverblue.
It's Just Lunch clients receive personal interviews with an It's Just Lunch dating director and are then introduced to
other like-minded singles at local restaurants.
"It's Just Lunch is making a smart move by boldly expanding internationally through performance marketing,"
stated Hakan Lindskog, President and CEO, Neverblue. "Neverblue's publishers can help them efficiently tap niche
markets and reach interested consumers around the world on a strictly pay for performance basis. We are excited
to have the opportunity to assist them as they expand their brand globally," continued Hakan.
"We chose Neverblue to exclusively run these CPA campaigns because they have a proven track record in
dating, give me the control and visibility I need and are willing to invest in my company's success" said Irene
LaCota, President of It's Just Lunch.
About It's Just Lunch
It's Just Lunch is a specialized dating service for busy professionals. It's Just Lunch's dating directors arrange
quality lunch dates or drinks after work in discreet, relaxed and no-pressure settings. The company, which has
arranged millions of first dates in cities all over the world focuses on minimizing the stress of dating for clients and
maximizing dating efficiency. Staff members help coordinate schedules and select restaurants for lunch,
brunch or after-work drinks. It's Just Lunch was founded in 1991 and has grown to service over 150 cities within the
US, Australia, Singapore, Thailand and Ireland. For more information, please visit www.itsjustlunch.com.
About Neverblue
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers
millions of profitable customers to clients from all over the world, including members of the Fortune 1000(TM).
Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an $800 million Internet direct
SOURCE: Neverblue
CONTACT: Breanne Storey,
Marketing & Communications Specialist,
Email: pr(at)neverblue.com,
Phone: (250) 386-5323 x.276,
Cell: (250) 858-5323
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