MEDIA RELEASE PR35666
New DMR Association Created to Drive Worldwide Growth of Digital Mobile Radio Market
LONDON, Aug. 11 /PRNewswire-AsiaNet/ --
Leading manufacturers and suppliers join forces to develop and
promote affordable, interoperable and innovative digital radio solutions
Several of the world's leading device and network suppliers in digital
radio services today announced the launch of the new DMR Association. Created
by founding members of the DMR MOU Association which focused on helping
establish the standard, this new organisation is designed to take DMR to the
next level: encouraging interoperability and new product/service development
to establish DMR as a preferred choice for professional users of conventional
and trunked digital radio.
The DMR Association will concentrate on removing barriers to
interoperability by establishing best practices for testing and validation of
the DMR standard. The organisation will also focus heavily on creating and
promoting a common industry view on DMR as well as a variety of services to
grow the market for all companies in the value chain. This includes
developing educational programs and tools like the DMR Association
certification program to easily identify equipment meeting the DMR standard.
In addition, the group will seek to work with other standards bodies to
ensure wider recognition of DMR standard and encourage broader
interoperability of new products and services.
"Our goal is to make DMR the most widely supported 21st century digital
radio standard for business, and certified interoperability is the key to
creating that demand," said Mario Micheli (of SELEX Communications - a
Finmeccaninca Company, Italy), DMR Association Chair. "The DMR Association is
designed to promote growth by enabling open multi-vendor markets and healthy
competition. This leads to lower long-term cost of ownership, a wide
selection of products, as well as continuous product innovation - the most
important features for current and future buyers."
The DMR Association has already begun to establish its testing and
validation benchmarks. Association members Motorola and SELEX Communications
recently supplied fully interoperable DMR communications equipment for the
security operations at the recent G8 Summit in Italy. Tom Mockridge (of
Motorola, UK), the DMR Association Technical Chair states that "DMR testing
will range from laboratory work to real-life field trials and deployments to
ensure pre-certified equipment is put through its paces. DMR Association
members and end-users will be able to rely on and trust our certification."
In addition to equipment and system compliance, the Association has a
marketing committee dedicated to demonstrating why DMR is the leading
international value digital radio standard available today in professional
markets.
"With digital radio emerging in the business world, there have been cases
of mis-information," said Margaret Grant (of Tait Radio Communications, New
Zealand), DMR Association Marketing Chair. "The DMR Association is aiming to
provide clear, up-to-date information, designed for international markets,
allowing interested parties, including potential members to make an informed
choice."
One of the first marketing initiatives for the DMR Association is the
will serve as the Association's key materials repository and communications
channel, featuring:
- technical materials, such as the upcoming Certification Guidelines,
- news and information, such as press releases and upcoming events, and
- email addresses to provide potential members and interested parties
with an outlet to ask questions.
The DMR Association encourages interested potential members to contact
becoming involved in the DMR Association community.
About DMR
DMR (Digital Mobile Radio) is a globally-available open digital radio
standard for Professional Mobile Radio users, developed by the European
Telecommunications Standards Institute (ETSI).
About the DMR Association
The DMR Association is focused on making DMR the most widely supported
21st century digital radio standard for the business world. Through a
combination of interoperability testing, certification, education, and
awareness the Association seeks to ensure that business buyers of today's
digital radio technology gain ongoing value through the competition and
choice derived from an open, multi-vendor value chain.
To expand the DMR market, companies supporting the DMR Association will
work to stimulate the adoption of a variety of new and innovative products
and services. The DMR Association includes members representing a broad
cross-section of the industry, including some of the world's leading device
and network suppliers. Founding members of the DMR Association include CML
Microcircuits, Funkwerk Koelleda, Fylde Micro, Icom, Kenwood, Motorola, SELEX
Communications - a Finmeccaninca Company, Tait Radio Communications and
Vertex Standard. For more information, contact the DMR Association at
MEDIA CONTACTS
Margaret Grant
DMR Association Marketing Chair
+64 3 3571562
margaret.grant@tait.co.nz
Sharen Santoski
DMR Association Marketing Committee
+1 847 312 0806
Dtr748@motorola.com
MEMBERSHIP CONTACT
Mario Micheli
DMR Association Chair
+39 055 4381428
mario.micheli@selex-comms.com
SOURCE: DMR Association
CONTACT: Media,
Margaret Grant, DMR Association Marketing Chair
+64 3 3571562
margaret.grant@tait.co.nz
Sharen Santoski, DMR Association Marketing Committee
+1-847-312-0806
Dtr748@motorola.com, or
Membership,
Mario Micheli, DMR Association Chair
+39 055 4381428
mario.micheli@selex-comms.com, all for DMR Association
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