New Look For Light Reading Launches Today

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17th March 2009, 02:32am - Views: 770





Science Information Technology Light Reading 1 image

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New Look for Light Reading Launches Today


NEW YORK, Mar. 17 /PRNewswire-AsiaNet/ --


      New design gives audience an even bigger role in driving debate and

          discussion on what is by far the largest Website targeting 

                    the worldwide communications industry


    Light Reading, the leading online publication for the telecom industry, has

re-launched www.lightreading.com with improved multimedia navigation and social-

networking features aimed at giving its audience a stronger voice on the world's

most popular communications industry Website.


    "The new Light Reading site came from listening to readers and taking some of

the more popular features and ideas from Contentinople and Internet Evolution --

sites that were built by Light Reading's design and technical teams," says Light

Reading Editor-in-Chief Phil Harvey. "You'll notice a cleaner content

presentation, a much-improved message board, and message board comments that

appear right under our news headlines -- a feature that illustrates our

commitment to our fiercely loyal audience."


    The new Light Reading site design allows for readers to get a better sense of

what's going on right now while, at the same time, doing a better job of

emphasizing the worldwide reach of Heavy Reading's research, Pyramid Research's

market data, and the combined reporting of Light Reading and Light Reading sister

publications, Light Reading Europe, Unstrung, and Cable Digital News.


    We have made nearly a dozen site improvements, some of which include:


    - Content by technology topic -- Light Reading has moved its technology

      navigation buttons to the top of the site, making it easier for readers 

      to find articles by subject matter. 

    - Home page sidebar ad -- In addition to the leaderboard and skyscraper 

      ads on the Light Reading homepage, Light Reading has added the sidebar 

      ad (336 x 280) as another branding tool and traffic driver for our 

      advertisers. 

    - Buzz Bin -- A new feature on Light Reading is giving more visibility to 

      the Buzz Bin, Light Reading's own glossary of terms that pop up in our 

      coverage. Buzz Bin entries help define key terms.

    - Bio pages -- All registered users on Light Reading will now have their 

      own bio pages, where they can say as much or as little about themselves 

      as they want and use Light Reading to make sure their voices are heard 

      in the industry. 

    - Content ratings -- Light Reading's new content rating system allows  

      registered users to promote what they like, disparage what they don't, 

      and help improve the quality of information we provide overall. 


    "The new look for the site is a product of our continued investment in

editorial and Web design, all designed to drive additional readership and

opportunities for our advertisers to connect with the people who are making

purchasing decisions at mobile carriers, cable companies, and telcos around the

world," says Joseph Braue, SVP and Group Director of Light Reading. 


    Go to www.lightreading.com to check out the new look.


    Contact:

    Amy Averbook

Science Information Technology Light Reading 3 image

    Director of Corporate Marketing

    Light Reading

    averbook@lightreading.com

    +1-212-925-0020 x112



    About Light Reading 

    Founded in 2000, Light Reading (www.lightreading.com) is the leading online

media, research, and focused event company serving the $3 trillion worldwide

communications market. Lightreading.com is the ultimate source for technology and

financial analysis of the communications industry, leading the media sector in

terms of traffic, content, and reputation. Light Reading's research arms, Heavy

Reading and Pyramid Research, provide the most comprehensive communications

research, market data, and technology analysis in close to 100 markets around the

world. Light Reading produces nearly 20 targeted communications events including

TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @

CTIA, and Optical Expo, as well as focused one-day events tailored for cable,

mobile, and wireline executives. Light Reading was acquired by United Business

Media in August 2005 and operates as a unit of TechWeb.


    About TechWeb

    TechWeb (http://techweb.com/aboutus), the global leader in business

technology media, is an innovative business focused on serving the needs of

technology decision-makers and marketers worldwide. TechWeb produces the most

respected and consumed media brands in the business technology market. Today,

more than 13.3 million* business technology professionals actively engage in our

communities created around our global face-to-face events, Interop, Web 2.0,

Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light

Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The

Financial Technology Network; and the market leading, award-winning

InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology

magazines. TechWeb also provides end-to-end services including next-generation

performance marketing, integrated media, research, and analyst services. TechWeb

is a division of United Business Media, a global provider of news distribution

and specialist information services with a market capitalization of more than

$2.5 billion. 


    *13.3 million business decision-makers: based on number of monthly

connections 


    About United Business Media Limited

    UBM focuses on two principal activities: worldwide information distribution,

targeting, and monitoring; and, the development and monetization of B2B

communities and markets. UBM's businesses inform markets and serve professional

commercial communities -- from doctors to game developers, from journalists to

jewelry traders, from farmers to pharmacists -- with integrated events, online,

print, and business information products. Our 6,500 staff in more than 30

countries are organized into specialist teams that serve these communities,

bringing buyers and sellers together, helping them to do business and their

markets to work effectively and efficiently. For more information, go to



SOURCE: Light Reading


    CONTACT:  Amy Averbook, 

              Director of Corporate Marketing of Light Reading,  

              averbook@lightreading.com, 

              +1-212-925-0020, Ext. 112


     (UBM.L)




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