New Look for Light Reading Launches Today
NEW YORK, Mar. 17 /PRNewswire-AsiaNet/ --
New design gives audience an even bigger role in driving debate and
discussion on what is by far the largest Website targeting
the worldwide communications industry
Light Reading, the leading online publication for the telecom industry, has
networking features aimed at giving its audience a stronger voice on the world's
most popular communications industry Website.
"The new Light Reading site came from listening to readers and taking some of
the more popular features and ideas from Contentinople and Internet Evolution --
sites that were built by Light Reading's design and technical teams," says Light
Reading Editor-in-Chief Phil Harvey. "You'll notice a cleaner content
presentation, a much-improved message board, and message board comments that
appear right under our news headlines -- a feature that illustrates our
commitment to our fiercely loyal audience."
The new Light Reading site design allows for readers to get a better sense of
what's going on right now while, at the same time, doing a better job of
emphasizing the worldwide reach of Heavy Reading's research, Pyramid Research's
market data, and the combined reporting of Light Reading and Light Reading sister
publications, Light Reading Europe, Unstrung, and Cable Digital News.
We have made nearly a dozen site improvements, some of which include:
- Content by technology topic -- Light Reading has moved its technology
navigation buttons to the top of the site, making it easier for readers
to find articles by subject matter.
- Home page sidebar ad -- In addition to the leaderboard and skyscraper
ads on the Light Reading homepage, Light Reading has added the sidebar
ad (336 x 280) as another branding tool and traffic driver for our
advertisers.
- Buzz Bin -- A new feature on Light Reading is giving more visibility to
the Buzz Bin, Light Reading's own glossary of terms that pop up in our
coverage. Buzz Bin entries help define key terms.
- Bio pages -- All registered users on Light Reading will now have their
own bio pages, where they can say as much or as little about themselves
as they want and use Light Reading to make sure their voices are heard
in the industry.
- Content ratings -- Light Reading's new content rating system allows
registered users to promote what they like, disparage what they don't,
and help improve the quality of information we provide overall.
"The new look for the site is a product of our continued investment in
editorial and Web design, all designed to drive additional readership and
opportunities for our advertisers to connect with the people who are making
purchasing decisions at mobile carriers, cable companies, and telcos around the
world," says Joseph Braue, SVP and Group Director of Light Reading.
Contact:
Amy Averbook
Director of Corporate Marketing
Light Reading
averbook@lightreading.com
+1-212-925-0020 x112
About Light Reading
media, research, and focused event company serving the $3 trillion worldwide
communications market. Lightreading.com is the ultimate source for technology and
financial analysis of the communications industry, leading the media sector in
terms of traffic, content, and reputation. Light Reading's research arms, Heavy
Reading and Pyramid Research, provide the most comprehensive communications
research, market data, and technology analysis in close to 100 markets around the
world. Light Reading produces nearly 20 targeted communications events including
TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @
CTIA, and Optical Expo, as well as focused one-day events tailored for cable,
mobile, and wireline executives. Light Reading was acquired by United Business
Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in our
communities created around our global face-to-face events, Interop, Web 2.0,
Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services including next-generation
performance marketing, integrated media, research, and analyst services. TechWeb
is a division of United Business Media, a global provider of news distribution
and specialist information services with a market capitalization of more than
$2.5 billion.
*13.3 million business decision-makers: based on number of monthly
connections
About United Business Media Limited
UBM focuses on two principal activities: worldwide information distribution,
targeting, and monitoring; and, the development and monetization of B2B
communities and markets. UBM's businesses inform markets and serve professional
commercial communities -- from doctors to game developers, from journalists to
jewelry traders, from farmers to pharmacists -- with integrated events, online,
print, and business information products. Our 6,500 staff in more than 30
countries are organized into specialist teams that serve these communities,
bringing buyers and sellers together, helping them to do business and their
markets to work effectively and efficiently. For more information, go to
SOURCE: Light Reading
CONTACT: Amy Averbook,
Director of Corporate Marketing of Light Reading,
averbook@lightreading.com,
+1-212-925-0020, Ext. 112
(UBM.L)
NEWS 
