MEDIA RELEASE PR41835
New Software Launched to Harness Data Explosion for Business and Research
MELBOURNE, Australia, Oct. 21 /Medianet International-AsiaNet/ --
Two highly anticipated data analysis software products will be launched in South East Asia today, giving users
the unrivalled ability to analyze video, audio, pictures, surveys and documents side-by-side. Developed by QSR
International, NVivo 9 and NVivo Server 9 are designed to harness the data explosion facing researchers,
businesses and governments worldwide.
QSR International CEO John Owen says 80%* of all potentially usable business information originates in
unstructured form, from documents and video, to PDFs and social media chat. With unstructured data doubling
every three months**, he says NVivo 9 gives individuals and organizations a way to manage and analyze this
avalanche of information, quickly and easily.
"Analysis is not just about numbers and the 'what and when' any more - it's about a whole host of information
sources which focus on the 'why and how'," says Owen.
"Whether you're researching climate change or trying to better understand your customers, NVivo helps you to
get the most out of your data, reveal new discoveries and ultimately, make better decisions."
Owen says from today, users will be able to work with all of their data in one application, eliminating double
handling. New automated and visualization features will also help users to quickly grasp themes and patterns.
"In a first for the qualitative data analysis software market, users who purchase both NVivo 9 and NVivo Server 9
will be able to work with other team members in the same project at the same time."
"Our customer research shows that over 70% of people working with unstructured data, work in teams. Adding
NVivo Server 9 to our offering puts us in a unique position to support team-based projects."
QSR International is already well established as the leading developer of software for researchers and others
working with unstructured data. Its existing products are used in more than 150 countries and QSR is also the
number one provider of QDA software for the worldwide academic market.
NVivo 9 and NVivo Server 9 are available to purchase from QSR International or via an official QSR reseller.
Want to know more? Watch the NVivo 9 video:
For more information please contact:
Polly Johnson
phone: +61 (0)404 833 179
email: polly@saucecommunications.com.au
* Merrill Lynch
**Gartner Group
SOURCE: QSR International
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