PUMA(R)Launches new "Access all Areas" Motorsport Website to Celebrate 10th Anniversary in Racing
HERZOGENAURACH, Apr. 7 /PRNewswire-AsiaNet/ --
- Sportlifestyle Brand Marks Milestone With Fan Initiative
PUMA(R) this week launched its Access All Areas motorsport campaign in celebration of its 10th anniversary in
elite motorsport. Capitalizing on professional associations with BMW Sauber F1, ING Renault F1, Red Bull
Racing, Scuderia Ferrari and Scuderia Toro Rosso within Formula One, and Ducati in Moto GP and SBKs, the
fans to live the glamorous motorsport lifestyle first-hand.
Dubbed Access All Areas, the PUMA Motorsport website will give fans the opportunity to contribute editorially
to the site, with some fans being given exclusive behind-the-scenes access at Grand Prix weekends to meet
PUMA teams and drivers and report on their experiences.
Access All Areas will feature regular columns from Formula One driver Anthony Davidson and former driver
David Coulthard. A comprehensive editorial team will provide news and opinion pieces as the motorsport seasons
develop, and exclusive access to PUMA teams will form the basis of eye-opening features that spotlight the inner
workings of elite racing.
PUMA has been designing and creating footwear and apparel for top teams and drivers since 1999. PUMA's
involvement in motorsport began with its partnership with Williams F1. Since then, PUMA has partnered with
other key drivers and teams including Benetton, Arrows, Prost, BAR - Honda, ING Renault, Sauber Petronas,
Jordan Ford, Minardi F1, Panasonic Toyota and Jaguar Racing. In the world of motorsport, PUMA has been there
at every turn.
PUMA is also a valued partner of Ducati, Red Bull Racing and Scuderia Toro Rosso. In 2005, PUMA partnered
with Scuderia Ferrari, the oldest, most respected and successful team in Formula One. Continually dedicated to
innovation and design, PUMA meets the technological needs of the teams and drivers in an ever-demanding
sport. These performance products have also been transformed into cult favorites within the consumer market in
both lifestyle and fashion arenas.
PUMA is one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and
accessories. It is committed to working in ways that contribute to the world by supporting Creativity,
SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in
decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and
Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label
features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio
Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was
founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide
and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,
please visit
For European press enquiries, contact:
Clara Mattioli
Tel: +49-9132-81-2961
clara.mattioli@puma.com
For International press enquiries, contact:
Jenny Dong
Tel: +1-617-488-1009
jenny.dong@puma.com
PUMA
SOURCE: PUMA
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