MEDIA RELEASE PR37268
Red Bend's Mobile Software Management Client Reaches 620 Million Devices
WALTHAM, Mass., Nov. 30 /PRNewswire-AsiaNet/ --
Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that its
mobile software management client, vRapid Mobile(R), has shipped in 620 million mobile devices worldwide,
spanning 455 device models from leading manufacturers, including Sony Ericsson, LG, Motorola, Sharp and
HTC. During third quarter, Red Bend signed four new customers, including Sagem Communications, for a total
of 52 licensees of its solutions for mobile software updating and device management.
Red Bend's MSM client, vRapid Mobile, is the leading solution for updating firmware over the air (FOTA)
and managing software components over the air (SCOTA). Red Bend's product portfolio also includes vDirect
Mobile(TM), the leading independent device management (DM) client interoperable with any server supporting
standards from the Open Mobile Alliance (OMA DM).
"Third quarter was another strong period of growth for Red Bend as market adoption of mobile software
management grew to more platforms and more devices," said Yoram Salinger, CEO of Red Bend Software.
"While analysts say overall handset shipments declined year-over-year by four to six percent, our shipments
grew by 20% compared to third quarter 2008. As the mobile industry becomes more competitive, our
customers trust Red Bend to help them bring innovative mobile devices, services and applications to market
faster while improving the mobile user experience with new features and software improvements."
Highlights from the third quarter:
- Android Demand: Google Android's popularity is creating demand for Red
Bend's cross-platform, standards-based MSM solutions. Borqs, a leading
open source mobile application software provider and integrator, began
shipping Red Bend's software in the HTC Dopod A6188 smartphone featuring
the OPhone OS, an Android-based platform developed by Borqs for China
Mobile, the world's largest wireless network operator.
- M2M in Europe: France-based Sagem Communications, a leading provider of
machine-to-machine (M2M) solutions, joined Red Bend's growing roster of
M2M customers. Sagem, which has delivered more than 14 million cellular
modules worldwide, will use FOTA from Red Bend to deliver new features
and software improvements throughout the product lifespan.
- Technology Leadership: Red Bend was granted two more patents by the U.S.
Patent and Trademark Office for revertible and failsafe features of the
company's already patented in-place update methods for managing software
on mobile devices. The features improve the mobile user experience and
enable Red Bend's customers to reduce support costs and increase service
revenues.
- Market Recognition: Independent research firm Ovum named Red Bend the
leader in firmware over-the-air (FOTA) updating with 64% market share.
The company also was awarded second place in the 2009 Deloitte Brightman
Almagor Zohar Technology Fast 50 competition for its impressive revenue
growth over the past five years.
Red Bend-Enabled(TM) Devices as of Q3 2009
Q3 09 Q2 09 Q1 09 Q4 08
(Shipments per Quarter)
New Mobile Devices 55 million 45 million 45 million 65 million
New Device Models 42 77 62 49
(Cumulative to Date)
Total Mobile Devices 620 million 565 million 520 million 475 million
Total Device Models 455 413 336 274
About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for
managing firmware, applications and devices over the air. The company's award-winning MSM products
enable device manufacturers, mobile operators and software developers to increase revenues, reduce support
costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red
Bend's software has been deployed in more than 620 million mobile devices by eight of the top 10 handset
manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as
dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike DM vendors with
proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific,
Red Bend is the only company offering independent client software that is interoperable with any standards-
based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a
privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the
SOURCE: Red Bend Software
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