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MEDIA ALERT - Sydney, Australia – 30 October, 2009
Sand’s Up! Towel Surfing Hits Bondi Beach!
What:
Bondi Beach, home to some of the world’s greatest surfers, became home to a new surfing
phenomenon today when Towel Surfing was born! Over 200 people joined in synchronous dance on
their towels to the music of Australian music icon Ben Lee in a perfectly choreographed routine that
amazed onlookers.
It started with one, lone individual, who walked through the crowd of sunbathers and surfers and
placed his boombox on the sand in the middle of the crowded beach and pressed play. What followed
was a contagion of rhythm and dance as one by one other beachgoers joined in began surfing on their
towels.
They kicked their feet, paddled with their hands and bobbed up and down checking for waves – all
while remaining on their towels, dry on the pristine sand of Bondi Beach.
At the conclusion of the dance, a huge ‘wipe out’ occurred and all the dancers fell back on their
towels, and continued reading their books, putting on sunscreen and generally behaving like nothing
happened.
Why:
Bondi Beach has long been associated with surfing. Dating back to the early 1800’s when it was
forbidden for convicts to bath in Sydney Harbour because of sharks and stingrays and for reasons of
“decorum” and despite being official banded until the 1900’s Aussies have always been fond of this
iconic beach. Famous also for its surf culture, Bondi Beach was the perfect place for the new
phenomenon of towel surfing to be born, just in time for summer!
Who:
The Towel Surfing phenomenon was created by Flip Video™ to celebrate the launch of the Mino and
MinoHD
video camcorder
here in Australia. Flip Video is a line of digital camcorders which is
designed to
revolutionise how everyday consumers shoot and share video. The remarkably simple
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affordable devices feature a major advance in video sharing software technology, combined with an
ultra-portable and cool design.
Multimedia Collateral:
To view the amazing footage of the 200+ dancers Towel Surfing on Bondi Beach click here:
To download high-res footage of the Towel Surfing on Bondi Beach click here:
Photography available upon request.
Media Contact:
Antonia Christie
Text 100 Public Relations for Flip Video
Phone: +61 2 9956 5733 / 0406 582 788
Antonia.christie@text100.com.au
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