Sd Standard Leads Mobile Market Share, Creates More Opportunities With Sdxc Memory Card Specificatio

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17th February 2009, 10:20am - Views: 752

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SD Standard Leads Mobile Market Share, Creates More Opportunities With SDXC Memory Card


BARCELONA, Feb. 17 /PRNewswire-AsiaNet/ --

     SDXC Helps Smart Phones Get Smarter, Ready for More Mobile Services 


    Mobile World Congress Booth Hall 7, #7C62 -- Today approximately 78 percent of all slotted mobile phones

are equipped with an SD memory card slot and the forthcoming next-generation SDXC (eXtended Capacity)

memory card specification, featuring a 2 terabyte maximum capacity and speeds up to 300 megabytes per

second speed, will expand opportunities exponentially for smart mobile handsets and carrier services. 

Additional storage capability turns smart phone promise into smart phone reality, freeing consumers to do more

with their data anywhere and at anytime. 

    iSuppli's latest Data Flash Market Tracker for fourth-quarter 2008 

estimates that 78 percent of all mobile phones with removable memory card slots feature the SD interface and

projects 85 percent market penetration by 

2012.  SDXC storage capacity and transfer speeds transform digital lifestyles 

and work styles and increase flexibility for carriers and handset 

manufacturers.  Massive storage and fast transfer rates enable consumers to buy, and carriers to push, more

content and services for mobile handsets.


    "For my money, the SDXC specification represents a real game changer for 

mobile and consumer electronic device design, cost structures and retail 

ecosystems. The speed and storage are impressive, but more importantly it offers the potential for device OEMs

to widen the range of handset costs based 

on embedded storage and opens up new revenue streams for retailers," said Andy 

Castonguay, director of Access Devices Research at Yankee Group.  "SDXC will 

not only have an effect on mobile and CE devices, but on a broader level, is 

likely to impact the very nature of content and media delivery." 

    A fingertip-sized microSDXC memory card in a smart phone can replace 

current data storage devices such as pocket hard drives, CD-ROMs, DVDs and even USB devices for data and

entertainment transfers.  SDXC gives smart phone 

users the power to carry more GPS maps and to download more music, video and 

other applications from carrier networks, increasing average revenue per user. Smart phone users can

maximize their Wi-Fi capabilities to download and transfer full-sized presentations or other work files more

easily to other computers.  Smart phones might also serve the same market as netbooks, 

providing consumers with sophisticated performance across a range of price points.   

    "SDXC helps smart phone users move lighter without compromise, confident 

that every data and multimedia file is accessible and transferrable between thousands of devices from their

phones," said James Taylor, president of the 

SD Association.  "The ease of use and deep penetration of the SD interface across all consumer electronic

devices are strong indicators for future 

widespread adoption of the SDXC specification, especially in mobile phones." 


    Further, since the SDXC specification applies to Embedded SD -- and SDHC 

and SDIO specifications, too -- handset manufacturers have the opportunity to 

offer consumers spectacular storage potential in SDXC handsets by combining SDXC embedded memory with

an SDXC removable memory card slot, doubling storage 

capacities.  The SDXC specification will be released to SD Association members 

in March. 


    SDXC - Massive Storage, Incredible Speed 

    The new SDXC specification provides up to 2 terabytes storage capacity, giving consumers the ability to store

an estimated 100 HD movies, 480 hours of 

Science Information Technology SD Association 2 image

HD recording, or 136,000 fine-mode photos, and to transfer files at read/write 

speeds up to 104 megabytes per second, with a road map to 300 megabytes per second.  The SDXC

specification leapfrogs memory card interface speeds while 

retaining the world-leading SD interface.  


    SD Association 

    The SD Association is a global ecosystem of more than 1,100 technology companies charged with setting

interoperable SD standards.  The association 

encourages the development of consumer electronic, wireless communication, digital imaging and networking

products that utilize market-leading SD 

technology.  The SD standard is the number one choice for consumers and has earned nearly 80 percent of the

memory card market with its reliable 

interoperability and its easy-to-use format.  Today, mobile phones, Blu-ray players, HDTVs, audio players,

automotive multimedia systems, handheld PCs, 

cameras and camcorders feature SD interoperability.  For more information about SDA or to join, please visit

the association's web site, 


    SOURCE: SD Association 

   CONTACT:  Alisa Hicks of SD Association




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