Smarter Smartphones - Novarra Vision(tm) Platform Delivers New Benefits For Smartphone Users

< BACK TO INFORMATION TECHNOLOGY starstarstarstarstar   Science - Information Technology Press Release
2nd April 2009, 03:43am - Views: 895

Science Information Technology Novarra 1 image

Smarter Smartphones - Novarra Vision(TM) Platform Delivers New Benefits for

Smartphone Users

CHICAGO, April 1 /PRNewswire-AsiaNet/ --

         Web accessibility, usability and services drive daily usage and new


    Novarra, the Internet Mobility(TM) Company, announces new solutions

specifically designed for the smartphone category of mobile devices that are

coming to market with an increasing range of shapes, sizes and capabilities.

Novarra's industry-leading Vision(TM) mobile internet and multimedia platform

leverages and enhances features like HTML browsers, keyboards and

touch-screens to provide a better web experience by maximizing performance,

usability and breadth of web content for "always on" smartphone users.

Operators and internet brands can benefit from PC levels of adoption and

traffic on new and existing handsets from LG, Samsung, Motorola, Nokia,

Apple, Google and others.

    "Smartphones and faster networks are beginning to offer consumers a more

normal browsing experience, however there are still significant limitations

to achieving PC levels of adoption and traffic," comments Tony Cripps of

Ovum. "Operators and device manufacturers need to support rich PC web content

not typically accessible, even on smartphones. Equally important is offering

mobile usability and context beyond what is necessary for a PC. Products that

are able to simultaneously address rich content and mobile context will have

an important competitive advantage over those that don't."

    Novarra builds upon the company's expertise and leadership in mobile

internet services to deliver a rich experience for smartphones that includes

multimedia and PC web content along with industry leading mobile usability

features. Capabilities include:

    - Broad content support for video, Flash, multimedia and RSS

    - SmartNav(TM) single click jump to search, login and main content

    - Multiple viewing options including pan and zoom and 'touch-to-focus'

      that makes best use of touch-screens and device-specific input


    - Contextual advertising for monetization of internet services

    - Mobile widgets, personalized content and on-device portal options to

      support next generation portals and mobile app stores

    - Network acceleration and content optimization for reduced network

      payload and improved speed

    "Smartphone users have a great platform for on-demand web access,

anytime, anywhere. With Novarra's mobile-specific feature set, consumers can

obtain the user experience necessary to truly achieve the utility of the

internet in your pocket," said Kevin Wallace, Novarra CTO. "It is only a

matter of time before mobile internet traffic surpasses PC traffic. When the

technology fulfills consumer expectations, daily usage and revenue will


    Novarra, the Internet Mobility Company, provides a high performance

mobile internet product suite for operators and internet brands to create new

services and revenue streams for smartphones and mobile broadband devices to

mass-market feature phones and emerging market handsets. The patented

architecture is open standards-based and designed for high volume mobile

Science Information Technology Novarra 2 image

consumer deployments. The solutions deliver a high quality mobile user

experience for services including full rich web, search, widgets,

personalization, video and advertising as well as support for mobile sites,

next generation portals and mobile app stores. Global, commercial deployments

over 7 years on both 2.5G and 3G networks have proven consumer satisfaction,

uptake and increased data services revenues.



    Annette Leach

    Hotwire PR


    North America:

    Greg Venne

    Topaz Partners


    SOURCE:  Novarra

   CONTACT:  Europe,

             Annette Leach of Hotwire PR, 

             +44-0-20-7608-2500,; or 

            North America,

            Greg Venne of Topaz Partners,


            both for Novarra

news articles logo NEWS ARTICLES
Contact News Articles |Remove this article