Sun Cellular Offers Personalised Messaging Powered By Acision Text Suite

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17th March 2009, 11:25pm - Views: 749

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Sun Cellular Offers Personalised Messaging Powered by Acision Text Suite

MANILA, Mar. 17 /PRNewswire-AsiaNet/ --


    - Advanced SMS Features Provide Filipinos With Market Leading

Personalisation and Flexibility

    Acision, the world's leading messaging company, and Sun Cellular, the

fastest-growing mobile network provider in the Philippines, have partnered to

come up with the world's most advanced SMS services using Acision Message

Plus. As part of Acision Text Suite, the first open text architecture,

Acision Message Plus provides Sun Cellular's mobile subscribers with

personalised message management functionality, enabling them to block SMS

spam, set up automatic replies and automatically copy or forward messages to

another mobile number or email address - all from their handset.

    One of the SMS hotspots of the world, mobile operators in the Philippines

generate 50% of their revenues from mobile data services such as SMS.

Research into the Philippine market has indicated overwhelming demand for the

features of Acision Message Plus, with nearly half of participants indicating

that they would change operator to access the service[1].

    Charles Lim, CEO of Sun Cellular commented, "The Philippine market is

extremely competitive so our customers demand the most advanced and

feature-rich messaging services available. To serve our clients better, we

always look for world class industry partners that can help us achieve that

goal. Acision Message Plus enables us to offer our subscribers the freedom to

choose how they want to manage their messaging experience both within and

beyond their handset."

    Rory Buckley, Chief Executive of Acision, added: "SMS in the Philippines

is an amazing phenomenon, with mobile operators processing up to 250 million

SMS messages per day. The Philippines has the largest SMS volume in the

world, accounting for eight per cent of global SMS traffic. Sun Cellular is

demonstrating that there is room for innovation and growth in SMS and we

anticipate an enthusiastic response from subscribers for the Message Plus



    Acision is the world's leading messaging company, providing communication

solutions for over 300 network operators and service providers globally.

    Sun Cellular

    Sun Cellular commercially launched its wireless mobile services on March

29, 2003 offering the latest in GSM technology, provisioning voice services

(local, national, and international calls), messaging services (short text

and multi-media messaging), outbound and inbound International Roaming, and

Value Added Services. Sun Cellular pioneered the intra-network unlimited

wireless services in the Philippines through its 24/7 Call and Text Unlimited

(CTU) and 24/7 Text Unlimited (TU). Sun Cellular's success is backed by

continuous product innovation and superior value proposition. For postpaid,

the best handset line-up with an unmatched call and text package for

individual, group and corporate plans boosted its share in the Philippine

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Postpaid market. For prepaid, Sun continues to enhance its line with more

SIMs and reload products that offer unlimited call and text packages which

are affordable and have better value.

    [1] IPSOS MORI, December 2006

    SOURCE: Acision

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