Tfm&a Enters China In 2010, Bringing A New Integrated Marketing & Advertising Ev

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11th November 2009, 08:56pm - Views: 806





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MEDIA RELEASE PR37048


TFM&A Enters China in 2010, Bringing a New Integrated Marketing & Advertising Event


SHANGHAI, Nov. 11 /PRNewswire-AsiaNet/ --


    United Business Media (UBM) announced the launch of Technology For

Marketing & Advertising (TFM&A) China, the leading integrated marketing event

which will be held in Shanghai next year. TFM&A offers the latest industry

insight, trends and developments as well as leading suppliers of digital,

data & CRM solutions giving you the perfect blend for truly integrated

marketing & advertising campaigns. The 2010 TFM&A China event will be held at

Shanghai Pudong Exhibition Center on August 25-26. The official web site

www.TFMChina.com is now live.


    TFM&A's unique position and distinctive focus is highly recognized by

marketing and advertising professionals. TFM&A event has grown exponentially

since its launch in 2001. 2009 London show again created many new records.


    - Total attendees: 9,643 of which 8,263 were visitors (ABC

      Audited)

    - Over 200 suppliers including Oracle, Google, SAS, Omniture,

      DoubleClick, Acxiom, SAP etc.

    - TFM&A was awarded 'Best Trade Show' at prestigious AEO Awards,

      and 'Best Marketing Campaign' at the Event Awards.


    "Marking the 10th anniversary of TFM&A, it is especially meaningful to

bring the show to China. We are not only impressed by the growing tradeshow

industry here in Shanghai, the research findings also indicated there is a

strong need for a high quality integrated marketing solutions event. This is

indeed very exciting!" said Simon Mills, Event Director.


    "TFM&A is a focused professional event. It is not only an exhibition, but

also offers high quality FREE conference program. 2009 London event included

'Sensational Six' keynotes from Google, Ogilvy, BBC, LinkedIn and more. Plus

the visitors have access to 55 seminars in 5 themed theatres covering

digital, marketing, online advertising, CRM, data marketing analytics."

Commented by Natasha Berrow, Event Manager of TFM&A. "Of course, it is of

high priority that TFM&A China take full consideration of the local market

and tailor the services to meet the needs of the community in China supported

by UBM global resources."


    "TFM&A proved to be an outstanding success for smartFOCUS. Sponsoring the

Internet Cafe and the educational theatres for our customers Manchester

United & RIAS added to the constant stream of visitors keen to discuss their

Multichannel and Digital Marketing requirements. We look forward to being

part of TFM&A in 2010," said Chris Underhill, CEO, smartFOCUS


    It is clear that in the current climate marketing & advertising

professionals are keener than ever to make their campaigns even more

efficient and effective which makes TFM&A's launch in China even more

expected.


    About TFM&A London (www.t-f-m.co.uk)

    Technology For Marketing (TFM) was launched in 2001 by United Business

Media, the leading global business media company with 180 plus years of

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history. As UK's only integrated marketing-solutions event delivering

digital, data and CRM solutions for marketing professionals, the expo and

conference offer the qualified visitors unique access to a full range of

marketing & advertising solutions and best of breed practice via the content

rich seminar programs.


    Now in its 10th year, the focus is on the 3 core areas of the show

content: Digital, Data & CRM. The increasing importance of 'digital' as a

channel reflecting new avenues such as search marketing, online advertising

and affiliate marketing. 2009 event again created several new records:


    - Total attendance: 9,643 of which 8,263 were pure visitors

      (ABC Audited)

    - Over 200 suppliers including Oracle, Google, SAS, Omniture,

      DoubleClick, Acxiom, SAP etc.

    - 'Sensational Six' keynotes plus 55 seminars in 5 themed theatres

    - BRAND NEW Viral Marketing Arcade and Mobile Marketing Zone

    - TFM&A was awarded the 'Best Marketing Campaign' at prestigious

      AEO Awards


    About UBM (www.ubm.com)

    United Business Media is a leading global business media company. We

inform markets and bring the world's buyers and sellers together at events,

online, in print and provide them with the information they need to do

business successfully. We focus on serving professional commercial

communities, from doctors to game developers, from journalists to jewellery

traders, from farmers to pharmacists around the world. Our 6,500 staff in

more than 30 countries are organised into specialist teams that serve these

communities, helping them to do business and their markets to work

effectively and efficiently.


    SOURCE UBM


    CONTACT: Audrey Shen, +86 2162787488, marketing@tfmchina.com, for UBM





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