MEDIA RELEASE PR36788
Vivante GPUs Power Marvell ARMADA Application Processors
SUNNYVALE, Calif., Oct. 28 /PRNewswire-AsiaNet/ --
Vivante Graphics Processors Provide Immersive Multimedia and
Stunning Visuals for Next Generation Mobile Computing and Intelligent
Connected Devices
Vivante Corporation, a leader in consumer oriented 3D graphics
processors, today announced that Marvell (Nasdaq: MRVL) has deployed
Vivante's GC-series graphics processors in the new Marvell(R) ARMADA(TM)
range of application processors. Marvell ARMADA products are designed
specifically for next generation ARM instruction set smartphones, smartbooks,
consumer and embedded devices, and displays.
"Marvell is a recognized leader in delivering a range of SoC products
with leading edge performance and functionality," said Wei-Jin Dai, Vivante
CEO. "Marvell's ARMADA application processors showcase the leading edge
applications that are possible when best-in-class CPUs are combined with
Vivante's high performance GPUs. Vivante has been working with Marvell and
their customers along with the application and middleware ecosystem to bring
an immersive multimedia user experience to a new class of consumer devices."
"Marvell's CPU architecture delivers PC-class performance," said Hongyi
Chen, Vice President of Engineering, Marvell Processor Group and Application
Processor R&D. "Pairing Vivante's high performance GPU with our CPU
technology enables the Marvell ARMADA series to deliver PC-class performance
and quality at HD 1080p for applications like Adobe(R) Flash(R) technology,
Microsoft Silverlight, Blu-ray functionality and engaging 3D games across a
wide variety of platforms including Google Android, Linux, Maemo, Ubuntu,
Microsoft Windows Embedded CE, Windows Mobile and China Mobile's OMS."
Vivante's innovative ScalarMorphic(TM) GPU architecture combines the
latest in high performance arithmetic computing, graphics and embedded system
design to produce breakthrough levels of performance and image quality for
high performance integrated graphics processing at HD 1080p resolutions.
Vivante's underlying ScalarMorphic(TM) GPU architecture is highly scalable in
terms of triangle, texture, pixel and shader performance and requires only a
few megahertz of CPU to deliver high resolution graphics.
According to graphics industry analyst Dr. Jon Peddie, "The market for
embedded GPUs is expanding rapidly with smart phones, mobile Internet devices
and media server / set-top box applications creating similar market dynamics
to the PC graphics card market explosion a decade earlier. The emergence of
robust industry standards from the Khronos Group in the embedded space has
fostered an environment where performance, cost and robust API support will
rapidly sort the eventual winners from the losers. Vivante has demonstrated
strength in these areas which shows they are a force to be reckoned with in
this market."
About Vivante Corporation
Vivante is the fastest growing supplier of licensable GPU solutions with
more than twenty SoC vendors licensing GPUs for applications from Internet
enabled HD 1080p home entertainment, automotive displays, mobile gaming,
mobile computing, printer, office automation equipment, camera and smart
phones. Vivante's licenses have garnered design wins from top OEMs around the
world with devices incorporating these chips expected to be consumer ready by
early 2010. Vivante delivers silicon-proven, low-power, high-performance
graphics conformant with the DirectFB, OpenGL ES 2.0/1.1 and OpenVG 1.1 API
standards to semiconductor solution providers. Vivante GPU solutions fully
support the Android platform, Adobe Flash and a wide range of middleware and
graphics applications. The Vivante development environment is used by a
worldwide network of application developers and ecosystem partners. Vivante
is headquartered in Sunnyvale, California, with an R&D center in Shanghai,
About Marvell
Marvell (NASDAQ: MRVL) is a world leader in the development of storage,
communications, and consumer silicon solutions. The company's diverse product
portfolio includes switching, transceiver, communications controller,
wireless, and storage solutions that power the entire communications
infrastructure including enterprise, metro, home, and storage networking. As
used in this release, the terms "company" and "Marvell" refer to Marvell
Technology Group Ltd. and its subsidiaries. For more information, visit
SOURCE Vivante Corporation
CONTACT: David Jarmon of Vivante Corporation, +1-408-306-3039,
pr@vivantecorp.com
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