FOR IMMEDIATE RELEASE
World-first iPhone App puts cash flow growth in the palm of your hand
10X CashFlow Pro
-
a
new iPhone application
created by
business development services franchisor, 10X
Limited, is being released today, giving business owners in the SME sector the power to obtain an instant
snapshot of how their business is really performing and over 170 ways to boost cash flow – all in the palm
Tapping into the worldwide iPhone phenomenon,
CashFlow Pro is an easy-to-use application that both
calculates a business’ Net Variable Cash Flow and suggests practical ways to strategically manage cash for
long term growth. It’s currently the only iPhone application of its kind on the iTunes Store and one which
10X CEO, Nic Clark expects to be hugely popular with time-poor business owners in the SME sector.
“Many business owners are so tied up working in their business, they’re unable to step back and see how
they’re really performing – which means assessing their cash flow,” says Nic. “A lot of SME owners think
that if they’re busy, have orders coming in and large amounts of money outstanding in unpaid invoices
they’re doing o.k.
The reality is, cash is the lifeblood of any company. If you don’t have a strong, steady cash flow, you’ll be
unable to operate. I’ve seen too many profitable companies go under because they run out of cash and
were never aware they were operating with a negative cash flow. We’ve designed this iPhone app to be a
convenient evaluation and monitoring tool which also incorporates strategies to help business owners
manage their cash more effectively”.
According to Nic, a lack of positive cash flow growth is one of the biggest killers of Australian small
businesses (The Australian Bureau of Statistics estimates a staggering 41.6% of all new businesses fail to
make it past the five year mark). Contributing to the plight of small, cash-poor companies is their inability
to grow as quickly or effectively as their cashed up contemporaries, “Staying small, with a small turnover
guarantees an ongoing battle with cash flow”, adds Nic.
It’s crucial for business owners to not only become aware of the areas in their company that are adversely
affecting cash flow but then also have strategies to rectify the problem. The 10X CashFlow Pro has been
designed to fulfill this need and because it’s on the iPhone platform, you can use it anywhere, anytime -
you don’t need to be in front of your computer going through pages and pages of spreadsheets to get an
idea of where you stand.”
Easy to use
To use the 10X CashFlow Pro, business owners simply need to input six figures from their profit and loss
statement and balance sheet. The application then instantly calculates the business’ Gross Profit,
Required Working Capital, Marginal Cash Flow and Net Cash Flow. From here, users can explore a variety
of tips divided into various categories, such as Improving Pricing, Reducing Cost of Goods and Reducing
Expenses – all of which are focussed on increasing cash flow.
Features of 10X CashFlow Pro
Easy to understand, flow chart style visuals.
20 ways to reduce the cost of your goods.
80 ways to reduce your expenses.
31 ways to improve your pricing.
21 ways to reduce debtors’ amounts.
5 ways to slow payments to creditors.
22 ways to reduce stock holding.
Use app again and again as your business grows to keep on top of your cash flow.
Nic is confident business owners will quickly recognise the application’s value in improving the ultimate
profitability of their operations, “It’s so important to know if your business is in a cash flow negative or
positive position because it dramatically impacts on your ability to grow and fund new sales.
If you’re a
business owner and you can ascertain your position quickly and easily on your iPhone, with the click of a
few keys, it’s going to help you immensely.”
To download the application open the iTunes Store and then click on the App Store. Then simply enter
‘CashFlow Pro’ in the top right ‘Search iTunes Store’ box
or simply
access
the application via this quick
Cashflow Pro App Screenshot
About Nic Clark
Nic Clark is the CEO of 10X Limited, a public company specialising in the setup of business development divisions
within accounting firms across Australia and New Zealand. Nic has had 16 years hands on experience advising
hundreds of small-to-medium sized businesses throughout Australia, New Zealand, the USA, Canada and the UK. He
has assisted in the completion of over 890 comprehensive business plans covering a broad range of business areas
such as Management, Marketing, Operations, Human Resources and Finance.
For more information about 10X or to arrange an interview with Nic Clark please contact:
Monique Van Dijk on 0400 684 079 or monique.vandijk@10x.com.au
For technical information about CashFlow Pro specs please contact:
Scott Gassmann 1300 658 221 or scott.gassmann@10x.com.au
Further reference information available at:
NEWS 
