MEDIA RELEASE PR41947
Zeebo China Unveils Plans to Bring Digital Interactive Education and Entertainment to Chinese Families
HANGZHOU, China, Oct. 29 /PRNewswire-AsiaNet/ --
Agreement Signed with China Digital TV to Create Integrated Zeebo Platform;
Chinese Developers Creating Culturally-Relevant Content
Zeebo (Shanghai) Information Technology Co., Ltd. ("Zeebo China") today described its plans to develop a 3G-
connected education and entertainment system specifically for Chinese consumers. The Zeebo system will enable
users to wirelessly purchase, download and view high-quality digital interactive educational and entertainment
content and applications on their television sets. Users will also be able to connect to the Internet and view China-
specific web content. Zeebo China is working closely with Chinese partner companies to tailor Zeebo's technology
to the needs of Chinese consumers, and to develop culturally-relevant content for Chinese families.
"Zeebo's 3G-connected platform and 'Learn, Connect, Play' experience is a perfect match for the current
economic and social realities in China," said John F. Rizzo, president and CEO, Zeebo, Inc. "It provides a
convenient and affordable way to access family-appropriate educational, entertainment and China-specific web
content, wirelessly from the comfort of home. At the same time, it introduces a new digital distribution mechanism
for China's content providers that leverages the country's pervasive 3G networks."
As part of its go-to-market strategy, Zeebo China has signed an agreement with China Digital TV Holding Co.,
Ltd. ("China Digital TV") (NYSE: STV), a leading provider of conditional access (CA) systems to China's rapidly
expanding digital television market. Under the agreement the two companies will jointly deliver an integrated digital
education, Internet and entertainment platform supporting 3G wireless access by China's cable television
customers. This platform will enable Chinese consumers to connect their Zeebo-equipped televisions and set-top
boxes to the Internet, download interactive learning applications and enjoy high-definition media content.
Zeebo China is also working with partner companies in China to distribute a stand-alone version of the Zeebo
system tailored to the Chinese market. Users will simply plug the Zeebo into their television set, and the system will
automatically connect to 3G networks, enabling consumers to download and access content.
In addition, Zeebo China is working closely with Chinese developers to spur the creation of content and
applications designed specifically for the Chinese market and fully localized in Mandarin. Several educational
applications for kids are being developed by Beijing-based Nebula Soft exclusively for the Zeebo system in China
including Blue Sea School and Fish vs. Pirates. Other planned titles include interactive learning books, English
language learning and more.
"Locally developed and culturally relevant content is one of the cornerstones of Zeebo's philosophy, and we look
forward to expanding our ecosystem in China," said Mike Yuen, senior vice president of global content and
services, Zeebo, Inc. "Our team is proud to work closely with local Chinese developers as they create compelling,
high-quality applications and bring interactive learning and fun to Chinese children and families."
For more information on the Zeebo platform in China visit http://zeebo.com.cn/. For information on Zeebo around
the world, visit the following:
About Zeebo China
Zeebo China (Zeebo Shanghai Information Technology Co., Ltd.), a closely held company with offices in
Shanghai and Beijing, is developing a Zeebo digital education and entertainment system specifically for Chinese
consumers. The system's 3G wireless connectivity will enable rapid, easy delivery of education and entertainment
applications and other digital services to Chinese families, offering a piracy-free delivery mechanism for Chinese
content providers and a convenient purchasing experience for consumers. Users can buy or subscribe to
inexpensive content, download it directly to the Zeebo and access the Internet, all from the comfort of home. Learn
About Zeebo, Inc.
Zeebo, Inc., a closely held company based in San Diego, California, has developed the Zeebo, a wireless
platform to deliver digital content and services to the next billion consumers in emerging global markets. The
system's 3G wireless connectivity allows for rapid, easy delivery of education and entertainment applications and
other digital services, free from the risk of piracy. Consumers can buy or subscribe to inexpensive content,
download them directly to the Zeebo and access the Internet, all from the comfort of home. The Zeebo system is
currently available throughout Brazil and Mexico, with future rollouts planned in other regions.
SOURCE: Zeebo China
CONTACT: Zeebo, Inc. PR, +1-858-554-1380, pr@zeeboinc.com
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