NeuroFocus Names John Polich, World-Renowned Scientist in Brain Function and Cognition, to
Head Global NeuroLab Operations
BERKELEY, Calif., Jan. 28 /PRNewswire - AsiaNet/ --
The Scripps Research Institute Expert in Cognitive Neurophysiology Joins
World's Leading Neuromarketing Firm
NeuroFocus, the world leader in the rapidly-growing field of neuromarketing, announced today that it has
named preeminent cognitive neuroscientist John Polich, Ph.D., as its Director of Global NeuroLab
Operations.
The company made this selection as it ramps up the rollout of NeuroLabs in the U.S. and targets
expansion in the United Kingdom, France, Italy, Germany, Japan, Korea, India, and China as well.
NeuroLabs are stand-alone neuroelectric testing centers, designed, constructed, and fully staffed by
NeuroFocus teams of neurophysiologists, analysts, and engineers, which operate at client sites. A NeuroLab
performs the same full array of human neurophysiological testing and analysis as does NeuroFocus' main
laboratory at its Berkeley, CA, headquarters. That lab ranks as the world's largest and most sophisticated
EEG facility dedicated to consumer market research.
World's Acknowledged Leading Expert In P300
Dr. Polich, 61, will oversee all NeuroLab operations for the company. He joins NeuroFocus from The
Scripps Research Institute's Molecular and Integrated Neuroscience Department (MIND), where he has long
been considered one of the world's leading authorities on electrical measures of human cognitive functions,
with over 200 scientific articles published in major neuroscience journals. His 1995 article in Biological
Psychology has been cited more than any other in the journal's history, and his 2007 theoretical overview in
Clinical Psychology is considered groundbreaking. Dr. Polich has spoken at dozens of international scientific
meetings and is viewed as the world's leading expert on the P300, a key index of brainwave activity used to
measure attention, memory, and emotional neural activity in subjects.
"The addition of John Polich to our senior ranks, with his stature as a world leader in cognitive
neurophysiology, is a major step forward for our company and represents an important new asset for our
clients," Dr. A.K. Pradeep, founder and Chief Executive Officer of NeuroFocus, said. "John's unique
combination of best-in-class scientific knowledge coupled with his proven ability to manage top-tier research
and testing facilities and staff made him the ideal person to head our global NeuroLab operations."
Growth Drives Call For Top Global Talent In Neurophysiology and Market Research
Dr. Polich assumes his new role as NeuroFocus is launching an international search for more of the
world's top neurological and research talent. Preparing to meet a projected 300% growth in client research
assignments, NeuroFocus is making the goal of identifying and recruiting the world's most skilled experts in
these fields as one of the company's key priorities in 2009.
"Demand for our neurological testing expertise worldwide is driving this recruitment goal," Dr. Pradeep
said. "We want to talk to those who are at the top of these professions. While jobs are disappearing and
economies are in decline, NeuroFocus is experiencing dramatic growth. Our customers are seeing that they
can achieve much more accurate and actionable research results, and make their product development and
marketing dollars work much more effectively and efficiently by tapping into the power of neurocognitive
testing."
Improved ROI Across All Sectors
"As major clients experience the demonstrated improvements that a NeuroLab makes across their entire
product design and marketing operations, as well as the potential it offers for improving almost every other
aspect of their business, from investor relations to HR to communications and many more, they also see the
real-world advantages in terms of ROI," Dr. Pradeep said. "In today's economic climate, a NeuroLab is a
very cost-efficient and effective means of improving ROI across the board; and that explains why we're
seeing such keen interest from companies in building NeuroLabs with us."
Dr. Polich was on the faculty of the MIND Department at The Scripps Research Institute for more than 25
years, and also taught in the Psychology Department at the University of California, San Diego. Prior to that,
he held research positions at the Neuropsychology Laboratory at the Salk Institute, the Neurology
Department at the Medical School of the University of California at Irvine, and the Cognitive
Psychophysiology Laboratory at the University of Illinois.
Dr. Polich received his Ph.D. in Cognitive Psychology from Dartmouth. He graduated with honors from the
University of Iowa with a Bachelor's degree in Experimental Psychology.
About NeuroFocus
NeuroFocus is the market leader in bringing neuroscience to the world of advertising, marketing, product
development and packaging, and entertainment. The company leverages doctorate-level academic expertise
in neuroscience and marketing from Berkeley, MIT, Harvard, and the Hebrew University combined with C-
suite level business management and consulting experience.
NeuroFocus clients include Fortune 100 companies across the consumer package goods, food and
beverage, financial services, automotive, and retail sectors. Entertainment category clients include major
companies in the broadcast and cable television and motion picture industries. The Nielsen Company is a
strategic investor in NeuroFocus.
SOURCE: NeuroFocus
CONTACT: Tom Robbins of NeuroFocus,
+1-510-367-1920
thomas.robbins@neurofocus.com
Translations:
Japanese (http://asianetnews.net/Download.asp?ID=116983)
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