Acision Helps Instant Messaging Take Off At Russia's Largest Mobile Operator

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2nd February 2009, 06:09pm - Views: 622





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Acision Helps Instant Messaging Take Off at Russia's Largest Mobile Operator


LONDON,/PRNewswire-AsiaNet/ --


    - Acision and Colibria Enable MTS to Differentiate its Messaging Service


    Acision today announces that MTS, Russia's largest mobile operator, is using Acision's Instant Messaging

solution to offer an enhanced messaging experience to its subscribers. Combining the Acision Person to Person

Gateway with core elements from Colibria's award-winning product portfolio - including the state of the art

Instant Messaging and Presence Service (IMPS) - Acision's Instant Messaging solution provides seamless

integration between mobile instant messaging and SMS.


    Mobile messaging continues to grow in popularity in Russia, and through this relationship, MTS has extended

the SMS experience, adding conversational messaging, as well as the ability to share pictures, voice and video,

all within the same application. Acision's Instant Messaging solution also integrates seamlessly with MTS'

existing SMS services.


    Pavel Roytberg, New Products and Services Department Director at MTS commented, "Self-expression,

personalisation, rich media and community features are increasingly important to our youth customers. More

important, however, is that these are underpinned with the reliability and reach of SMS and the ability to use just

one messaging client even when there is no data coverage. This proves that full integration with SMS is

fundamental to the success of instant messaging."


    Tony Morrish, Vice President and General Manager for Europe, Russia and Africa at Acision, added, "SMS is

the most widely used messaging medium in the world today - and as such it forms an excellent starting point for

any mobile messaging service. As the world leader in messaging, we have gained valuable insight into the best

ways to ensure ongoing messaging revenue growth."


    Keith Gibson, CEO at Colibria said, "By providing our market leading IMPS product as a core component of

Acision's messaging portfolio, we are enabling operators like MTS to launch a superior, presence-enabled

messaging experience to support the next phase in the evolution of mobile messaging growth."


    NOTES TO EDITORS


    About Acision


    Acision is the world's leading messaging company, providing communication solutions for over 300 network



    About MTS


    Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Together with

its subsidiaries, the Company services over 89.68 million subscribers. The regions of Russia, as well as

Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries

are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS

Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).


    About Colibria


    Colibria is the leading global provider of new generation messaging and social networking solutions. Colibria's

innovative product portfolio provides highly scalable and modular solutions for the deployment, expansion and

evolution of enhanced messaging, rich profiling and social networking services.




    SOURCE: Acision



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