Competition Heats Up As A New Player Enters Cameroon's Mobile Market, Pyramid Research Finds

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19th May 2009, 08:04am - Views: 871





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Competition Heats Up as a New Player Enters Cameroon's Mobile Market, Pyramid Research Finds


CAMBRIDGE, Mass., May 19 /PRNewswire-AsiaNet/ --


    A potential new player in Cameroon's mobile market and regulatory pressure to cut prices will help to more

than double the country's mobile penetration by 2014, according to a new report from Pyramid Research

(www.pyr.com), the telecom research arm of the Light Reading Communications Network 

(www.lightreading.com).


    Communications Markets in Cameroon offers a precise, incisive profile of the country's converged

telecommunications, media, and technology sectors based on proprietary data from our research in the

Cameroon market. The 23-page report provides detailed competitive analysis of both the fixed and mobile

sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of

new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the

Cameroon communications market by analyzing key trends, evaluating near-term opportunities, and

assessing upcoming risks factors.


    Download an excerpt of this report here:



    Cameroon is characterized by high per-minute prices and a lower penetration than its GDP per capita would

suggest, reaching only 30 percent at year-end 2008, notes Yejide Onabule, analyst at Pyramid Research and

author of the report. "However, due to the potential entry of a third mobile operator and the increased use of

mobile services due to regulatory pressure to cut prices, Pyramid predicts Cameroon's mobile penetration to

more than double in the next five years from 36 percent expected in 2009 to 80 percent by 2014," she says.


    "There are currently three main players in Cameroon's telecom market: fixed incumbent Camtel, which

dominates the fixed market, MTN, and Orange sharing the mobile space," says Onabule. "The potential entry

of Camtel as an operator in the mobile market will hit MTN's share the most, while Orange will maintain a more

stable position," she adds.


    "Camtel, as the only operator with a fixed wireline network, would have an edge in providing converged

services, once it's able to get over its funding problems and privatization process," Onabule explains. "All three

operators should consider further investments to upgrade and improve their network and services - with the

introduction of higher network speeds and new applications, the use of mobile broadband and other data

services will increase," she says.


    Communications Markets in Cameroon is part of Pyramid Research's Africa and the Middle East Country

Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best

available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries

worldwide.


    Download an excerpt of this report here:



    Communications Markets in Cameroon is priced at $990 and can be purchased online here:


through Dave Williams via email at dave.williams@pyr.com or telephone at  +1-858-485-8870.


    For more information about Pyramid Research's products and services, please visit www.pyr.com or contact

us at info@pyr.com.


    About Pyramid Research

    Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the

telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection

of emerging markets, emerging technologies and emerging business models, powered by the bottom-up

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methodology of our market forecasts for over 100 countries -- a distinction that has remained unmatched for

more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid

Research works with Heavy Reading, providing the communications industry's most comprehensive market

data, trusted research and insightful technology analysis.


    About Light Reading

    Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused

event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate

source for technology and financial analysis of the communications industry, leading the media sector in terms

of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research,

provide the most comprehensive communications research, market data, and technology analysis in close to

100 markets around the world. Light Reading produces nearly 20 targeted communications events including

TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo,

as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was

acquired by United Business Media in August 2005 and operates as a unit of TechWeb.


    About TechWeb

    TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative

business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb

produces the most respected and consumed media brands in the business technology market. Today, more

than 13.3 million* business technology professionals actively engage in our communities created around our

global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the

TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and

The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet

Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end

services including next-generation performance marketing, integrated media, research, and analyst services.

TechWeb is a division of United Business Media, a global provider of news distribution and specialist

information services with a market capitalization of more than $2.5 billion.


    *13.3 million business decision-makers: based on number of monthly connections


    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and

monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses

inform markets and serve professional commercial communities - from doctors to game developers, from

journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business

information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve

these communities, bringing buyers and sellers together, helping them to do business and their markets to

work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.


    Press contact:

    Jennifer Baker

    +1 617 871-1910

    jbaker@pyr.com



SOURCE: Pyramid Research 


    CONTACT: Jennifer Baker, 

                       +1-617-871-1910,

                       jbaker@pyr.com

    (UBM.L)

__________________________________________________________________________________________

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