MEDIA RELEASE PR36190
Competition Stings Morocco's Telecom Incumbent, finds Pyramid Research
CAMBRIDGE, Mass., Sept. 18 /PRNewswire-AsiaNet/ --
Morocco's telecommunications market will be marked by an increase in competition in both fixed and mobile
segments during the next five years, leaving incumbent Maroc Telecom to deal with the mounting pressure,
according to the latest report from Pyramid Research (www.pyr.com), the telecom research arm of the Light
Communications Markets in Morocco offers a precise, incisive profile of the country's converged
telecommunications, media, and technology sectors based on proprietary data from our research in the Moroccan
market. The 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the
market shares of technologies and services, and monitors the introduction and spread of new technologies such as
WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Moroccan communications
market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks factors.
Download an excerpt of this report here:
Morocco's telecom market total revenue will increase by a 4.9 percent CAGR over the next five years, from an
estimated $4.1 billion in 2009 to $5.1 billion in 2014, notes Badii Kechiche, analyst at Pyramid Research and author
of the report. "However, the entry of Wana to the mobile market in 2008 and its competitive offers are proving
disruptive to market dynamics," he says. "Also, new commercial initiatives and promotions at the beginning of 2009
are helping Meditel boost its market share, leaving Maroc Telecom to bear the cost of declining overall growth," he
adds.
"The new environment is expected to significantly affect Maroc Telecom's share of revenue," says Kechiche.
"The incumbent's share of revenue is expected to decrease by 19 percent over the next five years, reaching 57
percent by 2014; in the meantime, Wana will witness a significant increase in its revenue share, with expected
revenue of $890 million in 2014, up from an expected $400 million in 2009." Wana's large base of fixed
subscribers, the expected launch of GSM services to complement its CDMA coverage and the operator's strong
hold on the mobile broadband market will be the main drivers for the increased revenue share.
Pyramid expects the introduction of new investors will boost Meditel's already strong performance on the mobile
side and a continued focus on the corporate segment on the fixed side. "Meditel's revenue will reach $1.1 billion by
2014, from $710 million in 2009; in order to deal with the increasing pressure, Maroc Telecom focused its efforts on
high ARPS and business subscribers by introducing very competitive international calling rates and prepaid
bundles," Kechiche says.
Communications Markets in Morocco is part of Pyramid Research's Africa & the Middle East Country Intelligence
Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis
on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide. Download an
Communications Markets in Morocco is priced at $990 and can be purchased online here:
email at avega@pyr.com or telephone at +1 809 330 4520.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the
telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology
of our market forecasts for over 100 countries -- a distinction that has remained unmatched for more than 25 years.
As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy
Reading, providing the communications industry's most comprehensive market data, trusted research and insightful
technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source
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SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
for Pyramid Research, +1-617-871-1910,
jbaker@pyr.com
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