Haier Telecom Finds Red Bend's Mobile Software Management Solutions Fashionable

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19th January 2009, 03:00pm - Views: 970

Haier Telecom Finds Red Bend's Mobile Software Management Solutions Fashionable

BEIJING, Jan. 19 /PRNewswire-AsiaNet/ --

    Adopts Red Bend's Firmware Over-the-Air and Device Management Software

    Red Bend Software, the market leader in Mobile Software Management (MSM),

announced today that Haier (Qing Dao) Telecom Co., Ltd. has licensed Red

Bend's vCurrent(R) Mobile firmware over-the-air (FOTA) client software and

vDirect Mobile(TM) device management software for its HG-V70 GSM mobile phone

available for China Mobile Communications Corp. (CMCC) subscribers. Haier

Telecom is a subsidiary of the Haier Group, the world's fourth largest

household appliances manufacturer. With Red Bend's MSM solutions, users of

the HG-V70 can easily and quickly keep their mobile phone software up-to-date

with the latest features and performance improvements. Haier plans to adopt

vCurrent Mobile and vDirect Mobile for more mobile phone models to be

launched in 2009.

    One of Haier's main objectives is to find creative ways to satisfy its

users' needs, and it is dedicated to bringing innovative wireless

telecommunication technology into its fashionable mobile phone products. Red

Bend's MSM solutions give Haier's mobile users a more enriching experience by

enabling continuous software improvements while satisfying operators'

requirements for device management to easily provision new subscribers and

configure applications and network settings.

    Red Bend's award-winning MSM solutions have shipped in more than 410

million devices worldwide. vCurrent Mobile FOTA software enables operators

and device manufacturers to upgrade software quickly and efficiently over the

air. vDirect Mobile, a DM client that is interoperable with standards-based

OMA DM servers, allows remote configuration and provisioning of mobile


    "Because mobile operators and manufacturers need to increase revenues,

reduce support costs and achieve faster time to market, Red Bend's FOTA and

device management software have become adopted globally in more than 200

handset models," said Danny Wang, Country Manager of Greater China for Red

Bend Software. "Haier is one of three recent Red Bend customers in China,

along with Lenovo Mobile and Nollec, that has selected Red Bend for our

strong customer support and innovative mobile software management solutions."

    Features of the HG-V70

    The HG-V70 has a candy bar design with red finishes. Its features include

a 65,000-color display, memory card slot, VGA camera polyphonic ringtones and

mini USB port.

    For more information about the HG-V70, visit:

    About Haier (Qing Dao) Telecom Co., Ltd.

    Haier (Qing Dao) Telecom Co., Ltd. is a subsidiary company of Haier Group

with the first class SMT soft production line and testing equipment. Its

Science Telecommunication Red Bend Software 2 image

advanced mobile phone manufacturing facilities can produce both GSM and CDMA

phones with an annual production capacity at more than 15 million sets. Under

the guide of the philosophy of fashion technology, Haier has committed itself

to integrate the frontier wireless telecommunication technology into

fashionable mobile phone products and to embody new technology by fashion. In

addition, Haier mobile has won a number of awards including consecutively

four times being highly praised by "CCID China's Mobile Telephone Subscriber

Degree of Satisfaction Survey." More information is available at

    About Red Bend Software

    Red Bend Software, the leader in Mobile Software Management (MSM),

provides client software for managing firmware, applications and devices over

the air. The company's award-winning MSM products enable device

manufacturers, mobile operators and software developers to increase revenues,

reduce support costs and achieve faster time to market by remotely managing

their software assets on mobile devices. Red Bend's software has been

deployed in 410 million mobile devices by seven of the top 10 handset

manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and

ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX

markets. Unlike device management vendors with proprietary end-to-end systems

and manufacturers' internally developed solutions that are platform specific,

Red Bend is the only company offering independent client software that is

interoperable with any standards-based server and that works with any

platform on any type of mobile device. Founded in 1999, Red Bend is a

privately held, venture capital-financed company with offices in China,

Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending

rules and breaking boundaries with mobile software management, visit

     SOURCE: Red Bend Software

    CONTACT: Red Bend Software, 

             Li Tong,

             +86-10-6563-9870, li.tong@redbend.com; or 

             Christopher Leary, 

             +1-781-890-2090 x227, christopher.leary@redbend.com; 


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