India's Social Networking Market Sees Global Brands Gain Prominence In 2008

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17th February 2009, 06:07pm - Views: 696









India's Social Networking Market Sees Global Brands Gain Prominence in 2008


RESTON, Va., Feb. 17 /PRNewswire-AsiaNet/ --


Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook 


    comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report

on the top social networking sites in India, finding that visitation to the site category increased 51

percent from the previous year to more than 19 million visitors in December 2008.  The study also

found that global social networking brands continued to gain prominence in India during the year,

with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in

visitation. 



    "Social networking continued to grow strongly in India this past year, with several of the top

global brands carving out a more prominent position," said Will Hodgman, comScore executive vice

president.  "While there is certainly room for several players in the social networking space in India,

the sites that have the right blend of having both a strong brand and cultural relevance will be best

positioned for future growth." 


    Orkut Tops List of Social Networking Sites in India 

    Orkut reigned as the most visited social networking site in December 2008 with more than 12.8

million visitors, an increase of 81 percent from the previous year.  Orkut's audience was three times

the size of its nearest competitor in the category.  Facebook.com captured the #2 position with 4

million visitors, up 150 percent versus year ago, followed by local social networking site

Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up

182 percent). 


    Top Social Networking Sites in India by Unique Visitors  

    December 2008 vs. December 2007 

    Total India - Age 15+, Home/Work Locations* 

    Source: comScore World Metrix 

                                        Total Unique Visitors (000) 

                                    Dec-07         Dec-08        % Change 

    Total Internet: Total Audience   26,240          32,099            22 

    Social Networking                12,795          19,369            51 

    Orkut                             7,123          12,869            81 

    Facebook.com                      1,619           4,044           150 

    Bharatstudent.com                 1,736           3,269            88 

    hi5.com                             714           2,012           182 

    ibibo.Com                         1,970             990           -50 

    MySpace Sites                       352             741           110 

    LinkedIn.com                        293             513            75 

    PerfSpot.com                      2,106             433           -79 

    BIGADDA.com                         515             385           -25 

    Fropper.com                         256             248            -3 


    * Excludes visits from public computers such as Internet cafes and access  

      from mobile phones or PDAs.


   In Asia-Pacific Region, Social Networking Shines in Singapore 

    An overview of social networking activity in the Asia-Pacific region revealed that many of the

countries with the highest reach in social networking also exhibited the highest level of site

Science Telecommunication ComScore, Inc 2 image

engagement.  Singapore led the region in terms of penetration, with more than 74 percent of its

online population visiting a social networking site in December 2008.  Social networking visitors in

Singapore also posted the most visits per visitor to the category with an average of 19 during the

month. 


    Other countries in the region that displayed strong social networking penetration and

engagement included Australia, South Korea and Malaysia. Despite the strong growth in India

during the past year, it showed below average penetration and engagement in the Asia-Pacific

region. 


    Asia-Pacific Social Networking Overview  

    December 2008  

    Total Asia-Pacific - Age 15+, Home/Work Locations* 

    Source: comScore World Metrix 


Asia-Pacific Social Networking Overview  

    December 2008  

    Total Asia-Pacific - Age 15+, Home/Work Locations* 

    Source: comScore World Metrix 

                                               Social Networking  

                                                  Average      Average 

                                     % Reach       Minutes per   Visits

per                                                                 per

                                                    Visitor       Visitor

    Asia Pacific**                     60.6           137.0          11.4 

    Singapore                          74.3           175.6          19.1 

    Australia                          68.3           224.3          17.8 

    South Korea                        68.0           277.8          15.1 

    Malaysia                           66.6           181.2          14.2 

    Hong Kong                          62.8           127.7          13.7 

    New Zealand                        62.8           185.7          13.8 

    India                              60.3           110.4          10.4 

    Japan                              50.9            72.8           9.9 

    China                              45.6            89.5           7.4 

    Taiwan                             42.4            36.1           5.1 


    *  Excludes visits from public computers such as Internet cafes or access  

       from mobile phones or PDAs.


    ** Improvements to Internet population  

       estimates in certain countries have recently been made. We caution against trending with data

prior to July 2008.


    About comScore 

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred

source of digital marketing intelligence.  For more information, please visit



SOURCE: comScore, Inc. 


    CONTACT:  Sarah Radwanick of comScore, Inc., 

              +1-312-775-6538, 

              press@comscore.com



    (SCOR)



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