Light Reading's Policy Control & Deep Packet Inspection Virtual Tradeshow Exceeds Registration & Att

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20th November 2009, 08:35am - Views: 826

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Light Reading's Policy Control & Deep Packet Inspection Virtual Tradeshow Exceeds Registration &

Attendee Goals

NEW YORK, Nov. 20 /PRNewswire-AsiaNet/ --

    Light Reading's Policy Control & DPI Virtual Tradeshow debuted on Tuesday with the industry's leading policy

control experts, more than 600 attendees, and 9 sponsors

    Light Reading (, the leading online publication for the telecom industry, and Heavy

Reading (, its prestigious market research division, produced the Policy Control & Deep

Packet Inspection Virtual Tradeshow on November 17, with 1,216 registrants, 611 attendees, and 9 sponsors.

    Heavy Reading's leading policy control experts moderated the Virtual Tradeshow conference sessions, led by

Conference Chair and Heavy Reading Chief Analyst Graham Finnie, with participation from Senior Analyst Patrick

Donegan. The Policy Control & DPI Virtual Tradeshow was designed to ensure high-quality communication across

all segments of the value chain. The show focused not just on technology options, but also encouraged discussion

and debate on what real value these tools can bring to network operators and service providers, focusing especially

on the value they can add to broadband service packages. The Policy Control & DPI Virtual Tradeshow built off of

Light Reading's Policy Control, DPI & the Mobile Broadband Revolution live event held earlier this year at CTIA.

    Policy Control & DPI Virtual Tradeshow sponsors included Platinum Sponsor Allot Communications; Gold

Sponsors Camiant, Continuous Computing, and Volubill; and Bronze Sponsors BroadHop, ComAbility, LSI,

Openet, and Procera. The Virtual Tradeshow was promoted extensively via Light Reading's network of 300,000

unique visitors. With a registration goal of 1,000 registrants, the Policy Control & DPI Virtual Tradeshow surpassed

goals with more than 1,200 registrants from 70 different countries.

    "In today's environment with travel budgets under constant pressure, the virtual trade show format proved a hit

with sponsors and attendees," said Conference Chair Finnie. "Panel discussions were lively with plenty of debate

and questions from the virtual audience on topics ranging from net neutrality to the role of policy in customizing

service packages."

    "We could produce the largest virtual conference in the policy control and DPI market because of our emphasis

on quality content led by Heavy Reading analysts, and the fact Light Reading is by far the largest and most

influential online site in the worldwide communications industry," said Joe Braue, Light Reading SVP and Group


    The Policy Control & DPI Virtual Tradeshow, which took place from 9 a.m. to 5 p.m. ET, included all the

elements of a live event and more, such as an auditorium with three different panel sessions, one keynote session,

live Q&A, and chat/networking sessions in the virtual lounge after each panel and keynote with participation from

Light Reading editors, Heavy Reading analysts, and attendees. Additionally, exhibitor booths with downloadable

materials were on the Virtual Tradeshow floor with chat features allowing suppliers and buyers to interact.

    The Policy Control & DPI Virtual Tradeshow will be archived here on Friday, November 20:

    For more information on Light Reading's upcoming virtual tradeshows please email


    Amy Averbook

    Light Reading


Science Telecommunication Light Reading 3 image

    About Light Reading

    Founded in 2000, Light Reading ( is the leading online media, research, and focused

event company serving the $3 trillion worldwide communications market. is the ultimate source

for technology and financial analysis of the communications industry, leading the media sector in terms of traffic,

content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most

comprehensive communications research, market data, and technology analysis in close to 100 markets around

the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo

New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day

events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in

August 2005 and operates as a unit of TechWeb.

    About TechWeb

    TechWeb (, the global leader in business technology communities, is an innovative

business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb

produces the most respected and consumed media brands in the business technology market. Today, more than

13.3 million* business technology professionals actively engage in our communities created around our global face-

to-face events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent

Enterprise,,, and Financial Technology brands; and the market leading, award-

winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology

magazines. TechWeb also provides end-to-end services such as next-generation performance marketing, custom

media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news

distribution and specialist information services with a market capitalization of more than $2.5 billion.

    * 13.3 million business decision-makers: based on # of monthly connections

    About United Business Media Limited (

    United Business Media Limited is a leading global business media company. We inform markets and bring the

world's buyers and sellers together at events, online, in print, and with the information they need to do business

successfully. We focus on serving professional commercial communities, from doctors to game developers, from

journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30

countries are organized into specialist teams that serve these communities, helping them to do business and their

markets to work effectively and efficiently.

SOURCE: Light Reading

    CONTACT: Amy Averbook,

                       Light Reading, 



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