MegaFon in the "Kaleidoscope" of Information
ST. PETERSBURG, Nov. 24 /PRNewswire-AsiaNet/ --
'MegaFon-Moscow', a mobile communications operator, has presented the new
'Kaleidoscope' service to subscribers. It is based on the i-Cell solution supplied by
Bercut Ltd. The first months of commercial operation revealed wide popularity of the
service among subscribers.
"'MegaFon' is the first mobile operator that introduces advanced technologies and
services to Moscow citizens. In collaboration with Bercut Ltd., we managed to create
an original and useful service that enables subscribers always to keep abreast of
events," Denis Irz, the Director of the Department of New Technologies and Projects
of the 'MegaFon-Moscow' network, said.
"i-cell features a number of competitive advantages, for example, ensuring
increased subscriber loyalty. According to our estimations, i-Cell is able to increase
the frequency of VAS consumption by 15%-30% per year due to application of the
pragmatic idea of '1 click", Igor Novikov, the Chief Business Development Officer of
Bercut Ltd., noted. "The positive response
of subscribers, the rate of subscriber base growth and the high frequency of use,
which, according to our estimation, is twice as high as the figures predicted prior to
launching the service, testify to the significant potential of 'Kaleidoscope'."
The 'Kaleidoscope' service is available to all subscribers of the 'MegaFon-Moscow'
network, who have the 'Kaleidoscope' application installed on their SIM cards. Now,
'Kaleidoscope' features three news channels, including information on events around
the world, the weather forecast and information on special offers of the mobile
operator.
SOURCE: Bercut
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