Megafon In The "kaleidoscope" Of Information

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24th November 2008, 11:32am - Views: 675

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MegaFon in the "Kaleidoscope" of Information

ST. PETERSBURG, Nov. 24 /PRNewswire-AsiaNet/ --

    'MegaFon-Moscow', a mobile communications operator, has presented the new

'Kaleidoscope' service to subscribers. It is based on the i-Cell solution supplied by

Bercut Ltd. The first months of commercial operation revealed wide popularity of the

service among subscribers.

    "'MegaFon' is the first mobile operator that introduces advanced technologies and

services to Moscow citizens. In collaboration with Bercut Ltd., we managed to create

an original and useful service that enables subscribers always to keep abreast of

events," Denis Irz, the Director of the Department of New Technologies and Projects

of the 'MegaFon-Moscow' network, said.

    "i-cell features a number of competitive advantages, for example, ensuring

increased subscriber loyalty. According to our estimations, i-Cell is able to increase

the frequency of VAS consumption by 15%-30% per year due to application of the

pragmatic idea of '1 click", Igor Novikov, the Chief Business Development Officer of

Bercut Ltd., noted. "The positive response

of subscribers, the rate of subscriber base growth and the high frequency of use,

which, according to our estimation, is twice as high as the figures predicted prior to

launching the service, testify to the significant potential of 'Kaleidoscope'."

    The 'Kaleidoscope' service is available to all subscribers of the 'MegaFon-Moscow'

network, who have the 'Kaleidoscope' application installed on their SIM cards. Now,

'Kaleidoscope' features three news channels, including information on events around

the world, the weather forecast and information on special offers of the mobile


    SOURCE: Bercut



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