Mobile Data & Broadband Access Fuel Growth for Brazilian Telecom Market, Pyramid Finds
CAMBRIDGE, Mass., Feb. 27 /PRNewswire-AsiaNet/ --
Despite challenging economic conditions in 2009, expansion in mobile data services and broadband Internet
access will fuel the growth of the Brazilian telecom market, helping it retain the position of the largest telecom
market in Latin America, according to the latest report from Pyramid Research (www.pyr.com), the telecom
"Communications Markets in Brazil" offers a precise, incisive profile of the converged telecommunications,
media, and technology sectors in Brazil based on exclusive market and economic data collected by Pyramid
Research. The 30-page report provides detailed competitive analysis of the fixed and mobile sectors, tracks
the market shares of technologies and services, and monitors the introduction and spread of new technologies
such as WiMAX, IPTV, and VoIP. Download an excerpt of this report here:
"We estimate that total telecom revenue in Brazil in 2008 reached $55.8 billion, up $7.4 billion from 2007,"
comments Fernando Faria, senior analyst at Pyramid Research and author of the report. "This growth has
been fueled due to a jump in mobile penetration and data services per subscriber," he continues, adding that
mobile subscriptions as a proportion of population jumped from 65 percent in 2007 to 79 percent in 2008.
Pyramid expects the subscription base to grow at a 7.9 percent CAGR between 2008 and 2013, reaching 222
million mobile phone lines and 109 percent penetration by year-end 2013.
"This would place Brazil's penetration rate above markets such as Mexico and Colombia," adds Faria.
Following the 50 percent growth in mobile data average revenue per subscriber from 2007 to 2008, Pyramid
expects data to continue increasing its relevance in the Brazilian mobile market, where ample room for growth
is anticipated. Due to these increases, Pyramid revised its market size estimates going forward and anticipates
data services, fixed and mobile, will boost the total market size despite the decrease in fixed and mobile voice
revenue to reach nearly $64 billion in 2013, equating to CAGR of 2.9 percent in the next five years.
Government involvement in the sector is promoted by Brazil's telecom regulator, Agencia Nacional de
Telecomunicaçoes (Anatel), whose 2009-2010 agenda will focus on a thorough revision of the basic
telecommunications law (Lei Geral das Telecomunicacoes, LGT), triggered by Oi's acquisition of Brasil
Telecom. Anatel's agenda also includes overseeing M&A activity, number portability, and WiMAX spectrum
licensing.
"Communications Markets in Brazil" is part of Pyramid Research's Latin America Country Intelligence Report
Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on
market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
Download an excerpt of this report here:
"Communications Markets in Brazil" is priced at $990 and can be purchased online here:
email at dave.williams@pyr.com or telephone at +1 858-485-8870.
About Pyramid Research
Pyramid Research (http://www.pyr.com) offers practical solutions to the complex demands our clients face in
the telecommunications, media and technology industries. Our analysis is uniquely positioned at the
intersection of emerging markets, emerging technologies, and emerging business models, powered by the
bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained
unmatched for over 25 years. As the telecom research arm of the Light Reading Communications Network,
Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive
market data, trusted research, and insightful technology analysis.
About Light Reading
focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the
ultimate source for technology and financial analysis of the communications industry, leading the media sector
in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid
Research, provide the most comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events
including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and
Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light
Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more
than 13.3 million* business technology professionals actively engage in our communities created around our
global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb
Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial
Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN
Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a
division of United Business Media, a global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections About United
United Business Media Limited (UBM) is a global media and marketing services company that informs markets
and brings the world's buyers and sellers together at events, online, in print, and with the information they need
to do business successfully. UBM serves professional and commercial communities, from IT professionals to
doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more
than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica,
Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think
Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.
Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker
Pyramid Research
+1-617-871-1910
jbaker@pyr.com
(UBM.L)
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