Moka Partners With China Mobile for Mobile Chinese to English Language Translation and Language
Learning
BEIJING, Oct. 27 /PRNewswire-AsiaNet/ --
Moka, LLC, the world's leading supplier of network-based mobile translation and language learning
services, announced today that Sichuan Mobile Communication Co., Ltd., a wholly-owned subsidiary of
China Mobile Communications Corporation (NYSE: CHL), China's largest telecommunications service
provider, has reached a definitive agreement with Moka LLC to launch Moka's mobile translation and
language learning products in the Sichuan Province of China. With over 26 million mobile subscribers,
Sichuan Mobile is one of the larger subsidiaries of China Mobile.
Today, translation and communications between Chinese and English became
more efficient, easy and portable with the launch of a Chinese to English translation and language learning
technology designed specifically for cell
phones. Moka, the company behind this unique mobile product, today announced
its language translation technology intended to help consumers strengthen their communication skills and
overcome language barriers.
With over 310 million people learning English in China today and 70% of Chinese students attending at
least one extra-curricular English class,
English fluency has become one of the major objectives of Chinese students and
professionals. This combined with the 125 million foreign tourists expected to
visit China this year has created a significant demand for accessible language
learning and Chinese-English communication technologies. Moka's new mobile language translation and
learning service is useful for Chinese speakers with
all levels of English-speaking ability - from advanced speakers who need to look up a word, phrase or
sentence, to beginners, who can use the language lessons to reinforce what they are learning. English
speakers also benefit from the service by being able to better communicate with their Chinese
friends or business associates.
Moka's mobile translation service operates in two modes: self-translation
and mobile-to-mobile translation. In self-translation mode, anyone with a China Mobile phone can send a
Chinese or English text message and receive it
back immediately translated into the other language. Mobile-to-mobile
translation operates in a similar way. For example, a user can send a text message in Chinese to another
user's cell phone, and the recipient will
receive the message in English. When he or she replies, the message will be translated back into Chinese.
Moka also serves as a mobile language teacher
helping users learn English on the go through an innovative language-learning
program called Moka Fun. Moka Fun was designed for China Mobile's MZone
subscribers. Moka Fun uses humor and entertaining content to make learning English fun and enjoyable on
a mobile phone.
Breaking Down Language Barriers
Moka is currently available through all major U.S. carriers including Verizon, T-Mobile, AT&T and Sprint,
as well China Mobile subscribers in the
Sichuan province. This means that US travelers visiting the Sichuan region no
longer have to worry about overcoming the language gap. Whether living in China or visiting from abroad,
English speakers can for the first time
communicate freely without the need for a human translator.
"When over 310 million people of all ages in China learning English today,
Moka provides a unique on the go learning and communication tool that has never been available before.
Moka's partnership with China Mobile combines the
most advanced mobile language translation service with the marketing power of
the world's largest wireless carrier to help people in China learn languages
in a completely new way. Moka and China Mobile are poised to transform
English learning behavior and multilingual communications by providing an easy, fun, and cool way of
learning and communicating", said Eric Fang,
President of Moka China.
"We are very happy to cooperate with Moka in providing a mobile
translation and language learning product for our Sichuan Province customers",
a Sichuan Mobile senior management source said.
Michael Donahue, CEO and Co-founder of Moka, continues: "China Mobile is
one of the largest mobile operators in the world today, and we are excited to
be in a position to support their growth. Our vision is to provide simple and
easy mobile translation solutions that bring people together by eliminating the language barriers that exist
today."
About Moka, LLC
Headquartered in West Palm Beach, Florida and Beijing, China, Moka is a privately held company that is
removing language barriers by providing the most accurate and accessible real-time language translation
service available
in the world today. Moka provides a universal translator that allows users to
chat instantaneously with friends or business associates in different
languages using text messaging on their cell phones (SMS) or Skype. Moka also
enables language learning on the go with real-time contextual language study
via a mobile phone or the web. Moka uses the most advanced translation
technology available, which is able to adapt to text-messaging slang terms and
usage in order to provide the most accurate translation possible. Moka's
translation technology currently offers three language selections, English, Spanish and Chinese, focusing on
the areas of the world where the biggest language gaps exist. Visit http://www.moka.com to find more
information about
Moka's mobile and online language translation and language learning products.
About China Mobile
Sichuan Mobile Communications Co., Ltd. (China Mobile) was officially established on April 20th, 2000
and is directly under the central government.
It is a key state-owned enterprise based on the mobile business that split from the former China Telecom as
a result of the reform and restructuring of
China's communications industry. China Mobile has wholly-owned subsidiaries in
10 provinces (autonomous regions and municipalities directly under the central
government) in China and went public on the Hong Kong and New York Stock
Exchanges (NYSE: CHL).
SOURCE: Moka, LLC
CONTACT: in China, Vivian Fang,
+86.138.0110.4796;
or in the US, Diego Winegardner,
+1-203-987-5806
(CHL)
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