Novarra Extends Partnership With Yahoo! For Mobile Web Transformation

< BACK TO TELECOMMUNICATION starstarstarstarstar   Science - Telecommunication Press Release
12th September 2008, 09:55am - Views: 901

Science Telecommunication Novarra, Inc. 1 image

Novarra Extends Partnership With Yahoo! for Mobile Web Transformation

CHICAGO, Sept. 12 /PRNewswire-AsiaNet/ --

    Novarra, the Internet Mobility(TM) company, today announced an extension to their

partnership with Yahoo! to provide its Vision(TM) web solution for Yahoo! oneSearch.

Novarra serves millions of transformed pages every day, enabling access to the best of

PC Internet content on mobile. As part of the agreement, the companies deployed

Novarra's Vision v7.3 platform that includes customized mobile content handling


    When consumers click on a Web link from Yahoo!'s oneSearch results, 

Novarra's Vision platform transforms the PC content for a fast and optimal mobile

experience. Complex Web sites around the globe are automatically optimized for

thousands of unique mobile devices.  

    "Yahoo! is committed to providing the best user experience to consumers on their

mobile phones," said Steve Boom, senior vice president, Connected Life, Yahoo! 

"Partnering with Novarra provides us with an effective Web transformation solution to

render Web content for mobile handsets." 

    "We're pleased that Yahoo! chose Novarra to adapt content with speed and simplicity,

which is critical for effective presentation," said Bruce Simpson, chief operating officer for

Novarra. "All our customers have experienced consumer satisfaction and steady growth,

enabling operators and Internet brands to generate significant revenues."  


    About Novarra: 

    Novarra, the Internet Mobility company, provides high performance mobile web

platforms for operators and content providers to create new internet-based services and

revenue streams. Novarra developed the first server-client architecture for web content

transformation and network optimization designed for mass-market, high volume mobile

consumer deployments. Novarra's open, standards-based platforms deliver a high

quality mobile user experience for services like full rich web, search, premium portals,

personalization, video and advertising as well as support for mobile sites. Global,

commercial deployments over 5 years on both 2.5G and 3G networks have proven

consumer satisfaction, uptake and increased data services revenues. 


    Novarra, Internet Mobility and Vision are trademarks of Novarra, Inc.  

    Yahoo! and Yahoo! oneSearch are trademarks and/or registered trademarks of 

Yahoo! Inc.  


     For more information: 



     Annie Woodhead / Alexis Dalrymple 

     Hotwire PR /  

Science Telecommunication Novarra, Inc. 2 image

     +44 (0) 207 608 4664 / +44 (0) 207 608 4685 



     North America: 

     Amy Krigman 

     Topaz Partners 

     +1 781 404 2437 


SOURCE:  Novarra, Inc. 

     CONTACT:  Europe, Annie Woodhead,

               +44 (0) 207 608 4664, 


               or Alexis Dalrymple, 

               +44 (0) 207 608 4685, 


               both of Hotwire PR; 

               or North America, Amy 

               Krigman of Topaz Partners,



               for Novarra, Inc. 

To view this and other AsiaNet releases please visit

news articles logo NEWS ARTICLES
Contact News Articles |Remove this article