Novarra Partners Enjoy Boom In Mobile Internet Users, Data, And Video Consumption

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8th October 2009, 08:17am - Views: 771





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MEDIA RELEASE PR36442


Novarra Partners Enjoy Boom in Mobile Internet Users, Data, and Video Consumption


SAN DIEGO, Oct. 7 /PRNewswire-AsiaNet/ --


       Global usage stats from the world's largest deployments reveal

        growth patterns and shifts in consumer web browsing behavior


    Novarra, the Internet Mobility(TM) Company, has announced the results of

its latest Mobile Internet Experience Update, providing a broad overview of

how consumers use the internet via mobile phones.


    Based on Novarra's global network of Vision(TM) browser and mobile

internet platform deployments with leading operators and service providers,

the report tracks growth, trends, and offers insights into consumer behavior

for web services on mobile. Novarra's mobile internet service reaches two out

of three mobile phone users in the US and one billion globally.


    The latest findings in the Mobile Internet Experience Update include:


    - Mobile internet user population on track to more than double in 2009

    - A surge in mobile internet use by all demographics

    - 1H'09 growth in the business pro segment of over 100% in users and 80%

      in data per user

    - Substantial page view growth across websites with one popular site

      growing 3500%

    - An increase of 74% in videos streamed to mobile

    - Significant growth in web 2.0 activity, especially social networking

    - Surprising news about what mobile devices drive web usage




    "Mobile internet is becoming a mainstream activity," said Scott Cotter,

Sr. Director, Marketing, Novarra. "The marked increase in users, data

consumption and rich content demonstrate that consumers are rapidly

transferring their web habits from the desktop to mobile. The Vision platform

enables operators, handset manufacturers and internet brands to deliver a

fast, full, rich internet experience including streaming video, Flash,

widgets and user-generated content across all phones, without overwhelming

wireless networks."


    Novarra, the Internet Mobility Company, provides a high performance

mobile internet product suite for operators, handset manufacturers and

internet brands to create new services and revenue streams for smartphones

and mobile broadband devices to mass-market feature phones and emerging

market handsets. The patented architecture is open standards-based and

designed for high volume mobile consumer deployments. The solutions deliver a

high quality mobile user experience for services including full rich web,

search, widgets, personalization, video and advertising as well as support

for mobile sites, next generation portals and mobile app stores. Global,

commercial deployments over 7 years on both 2.5G and 3G networks have proven

consumer satisfaction, uptake and increased data services revenues.


    Media Contacts:

    North America:                    Europe:

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    Greg Venne, Topaz Partners        Kirstyn Langford, Hotwire PR

    Novarra@topazpartners.com         Novarra@hotwirepr.com

    +1 (781) 404 2400                 +44 (0) 20 7608 2500


SOURCE: Novarra


    CONTACT: North America, Greg Venne of Topaz Partners, 

             +1-781-404-2400,

             Novarra@topazpartners.com; or 


             Europe, Kirstyn Langford of Hotwire PR, 

             +44 (0)20 7608 2500, 

             Novarra@hotwirepr.com, both for Novarra



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