MEDIA RELEASE PR35805
OnMobile Developer Network Crosses 1.1 Lakh Subscribers With its Maiden Offering - Antakshari in
Less Than 3 Months!
BANGALORE, Aug. 25 /PRNewswire-AsiaNet/ --
OnMobile Developer Network's first of its kind Speech Applications App
Store product, Antakshari, has been successfully received in the market with
over 1.1L users accessing the application within the first 3 months of
launch. Antakshari is the first of its kind innovative Multi Lingual Speech
recognition product to be offered on the Speech App Store. Mobile Antakshari
has been developed by Hexolabs, a Mobile VAS product innovation and
consulting company, incubated by IIT Kanpur Innovation cell.
Speech based MVAS services will continue to prove popular and relevant to
subscribers from regional and rural India who form a dominant share of the
growing Indian mobile market. While on one side there is an increase in
demand by consumers for timely and local language based speech products, on
the other side Speech products are difficult to develop with significant
effort and long lead times for development involved. Entrepreneurs like
Hexolabs were willing to invest in this technology, but lacked easy
development tools to build these products.
At OnMobile we believe that these innovators hold key to the
future of the industry. With this vision, OnMobile has taken the initiative
to build an ecosystem "OnMobile Developer Network (ODN)" that focuses on
fostering the development of innovative speech based MVAS solutions. ODN
makes it easy for developers to build multi-lingual speech applications using
a simple SDK. Applications developed using this SDK run on OnMobile's robust
Industry Standards based Multi Modal Platform, Ozone.
While the business opportunities in the MVAS industry are
significant for speech based solutions, there are many challenges like high
cost of ownership, market access, domain expertise which have to be overcome.
Leveraging its relationships in the industry, OnMobile Developer Network is
first-of-its kind "Speech App store" that shares domain expertise, best
practices, technology know-how, marketing and operational support. The launch
of Hexolab's Antakshari across Idea Cellular's pan-India network and its fast
uptake in the market demonstrates ODN's benefits to developers.
Speaking about ODN, Arvind Rao, CEO, Co-Founder and Chairman, OnMobile
Global says, "Our philosophy has been to promote innovation that offers
significant economic impact to the customer and the consumer. The OnMobile
Developer Network offers a platform for developers to monetize their idea. We
are proud to present this platform to innovators as we believe that this will
grow the market and will eventually help us all in the long run as it brings
more content to the consumer."
Antakshari From Hexolabs, A case study
Launch date: May 2009
Operators Launched in: Idea Cellular (MM No: 55455 & 55855), Soon to
launch in 2 more operators
Total Subscribers: 1.1 Lakhs within 3 months!
Available Languages: Hindi, Tamil, Telugu and Malayalam
Repeat Customers: 30%
Antakshari is one of the first applications developed by an OnMobile
Developer Network partner that has been launched commercially in the
Indian market. Antakshari, brings the popular music competitive
capability to the mobile, and is being rolled out by Idea for its
customers across India. Idea users will be able to dial 55855 and access
this innovative product.
Antakshari is the best demonstration of OnMobile Developer Network's
ability to develop and launch complex voice based products using minimal
effort to combine multiple components such as multi-lingual speech
recognition, subscription & billing via Voice and SMS
This multi-lingual speech recognition based game has leapfrogged
imagination of speech recognition innovations in Indian Mobile Space. The
application recognizes a song sung/ uttered with 90% accuracy. The
service pits your musical wits throwing in a new flavor tickling
consumer's musical senses in regional languages.
The current version of the application has already got many users
addicted. The next version of this application is all geared up to sweep
the market with new feature - A Multi-Player podium for Antakshari
Ustads!
Mr Rajamanohar, Founder and Chief Strategist, Hexolabs, said, "We are
very enthusiastic about the Antakshari. It has been quite a challenge for
the team to create Mobile variation of traditional game Antakshari. I
thank the team at OnMobile for their continued guidance in this journey
and do hope that more innovators come forward to utilize and explore the
full potential of this technologically advanced platform."
Given the popularity that Antakshari enjoys even today across ages and
geographies, Mobile Antakshari has already received a good response. Now
if you are driving alone or on a bus ride, Family functions, picnics or
an evening with friends....you have a new companion Mobile Antakshari to
keep you entertained anytime...anywhere!
While Antakshari is hooking many Indian consumers in its new
avtar, keep an eye out for more innovation from OnMobile Developer Network
and its partners!
About OnMobile Global
OnMobile is India's largest white labeled VAS company for
Mobile, Landline and Media Service Providers. OnMobile offers a one-stop
solution for all needs through an innovative array of products in M-commerce,
entertainment, media portals & interactive television programming, mobile
marketing, user-generated content & social networking, mobile utility, data &
3G, and information & network products. The services are available across a
range of channels like SMS, Voice, WAP, USSD and On-Device Portals, enabling
end-to-end solutions.
Media Contact:
Mamta Bhat - mamta.bhat@onmobile.com
Manager- Marketing
OnMobile Global Ltd
Mob: +91-98452-19886
Off: +91-80-4180-2733
SOURCE: OnMobile Global Limited
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