MEDIA RELEASE PR36934
Ringtones Fall Short in Latin America as Operators Look to Mobile Internet
CAMBRIDGE, Mass., Nov. 5 /PRNewswire-AsiaNet/ --
Ringtone revenue falls short in Latin America as mobile Internet access will account for almost 79 percent of all
non-messaging mobile data revenue by 2014, according to the latest forecast data from Pyramid Research
(ww.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Although 11 percent of total mobile data subscribers will be ringtones users by year-end 2009, as noted in
Pyramid Research's recently-released third quarter 2009 Latin America mobile data forecast
clearly lie in mobile Internet services. "The increasing importance of mobile Internet in the data revenue pie is a
clear trend in every single market, with the subsegment growing the fastest in Brazil, Chile, Argentina, Venezuela,
and Mexico," writes Cesar Jimenez, in LA Mobile Operators Turn a Deaf Ear to Ringtones. "By 2014, we estimate,
mobile Internet access in Latin America will account for $16.5 billion, or almost 79 percent of all non-messaging
mobile data revenue, whereas ringtones will make up a mere 4 percent."
Read the full Pyramid Point "LA Mobile Operators Turn a Deaf Ear to Ringtones
Our Mobile Data Forecast products provide complete pictures of demand trends for 19 geographical markets in
Latin America and 58 other markets around the world. It includes five years of historical data and five years of
market projections for metrics such as penetration, mobile subscriptions, users of specific data services, MOU,
ARPS, and revenue. The Forecasts are based on extensive field research and use a consistent methodology,
aiming to capture the total spending on mobile data services in each market. Download a forecast template here
Based on rigorous and time-tested research methodology and data modeling, Pyramid's Forecast Services stand
as the communications industry's most reliable and robust forecasting tools. Clients have access to 1,200-plus key
market indicators updated quarterly covering the mobile, fixed, and convergence sectors for nearly 100 countries,
including detailed operating metrics for more than 400 operators worldwide.
Written by Pyramid analysts, Pyramid Points are complimentary online notes that provide insight into market,
business, and regulatory developments in the global telecoms industry, based on key findings from Pyramid's
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Reading, providing the communications industry's most comprehensive market data, trusted research and insightful
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Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker of Pyramid Research,
+1-617-871-1910,
jbaker@pyr.com
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