MEDIA RELEASE PR36642
SPB Software Receives the Prestigious Smaato Award
SAN FRANCISCO, Oct. 19 /PRNewswire-AsiaNet/ --
SPB Software, a leading mobile software developer, has won the
prestigious Smaato Advertising Award 2009 in the "Windows Mobile Phone
Software" category for its outstanding mobile television solution - SPB TV.
SPB Software's team members were happy to officially receive this honourable
prize during the grand ceremony that took place in San Francisco on October
16th 2009.
SPB Software earned this award despite stiff competition from about 250
other nominees from all corners of the world. Ragnar Kruse, CEO & Co-Founder
of Smaato said at the ceremony: "We highlight with this award ceremony the
coolest content on the planet. We've received entries from around the world
and we are seeing really fresh ideas and great innovation in content and
services."
A jury of distinguished market experts acknowledged SPB TV as a
user-oriented, innovative and simply outstanding software. "Unlike most other
existing TV services, the use of SPB TV can almost replace a common TV
service. It is designed to make watching TV on the mobile device as simple
and comfortable as on TV," reads the "Award Winners" section of Smaato's own
website.
Sebastian-Justus Schmidt, CEO of SPB said: "This seems to be a week of
awards for us - we already received a few of them last Monday from Handango,
the leading online sales platform worldwide. Besides several awards for
products, we have won the overall category and the best developer of the year
in Windows mobile. To get this Smaato award is a big honour for us, we did
the best we could do. We are proud of all these awards and we regard them as
an obligation to keep working hard on useful and feature-rich applications."
About SPB TV:
SPB TV is a subscription-free mobile IPTV viewer, designed for tuning in
to publicly available digital TV channels from all over the world. SPB TV
features exclusive and patent-pending usability innovations, and gives the
mobile subscribers easy access to over one hundred international TV channels
in more than 20 languages, directly from their phones. SPB TV gives viewers
an unprecedented degree of control over the entire live mobile TV experience.
The application supports such must-have TV features as on-screen controls for
volume and brightness, instantly accessible TV guide, picture-in-picture
previews for all offered channels, quick channels switching, and more. It is
currently available for Windows Mobile, BlackBerry, Android and Symbian
platforms, with the iPhone version scheduled for release in the next few
months. For more information on SPB TV's capabilities, pricing and
About SPB Software:
SPB is a leading brand in mobile software, standing for a unique line of
popular consumer products and partnerships with the world's most innovative
handset makers and wireless carriers. SPB's software solutions deliver richer
smartphone experiences and enable subscribers to do more with their mobile
data connections. SPB Software is also the maker of the world's single number
one bestselling mobile application - SPB Mobile Shell. For more information,
About Smaato:
Smaato is a pioneering mobile advertising company that operates the
mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising)
and partners with mobile publishers, developers, ad networks and operators.
Smaato is an active member of the Mobile Marketing Association, the dot.mobi
Advisory Group and the German Digital Media Association BVDW. Smaato received
a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an
Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among
other awards. Smaato Inc. is based in Redwood Shores, California. The
privately held company was founded in 2005 by an experienced international
management team. The European headquarters are in Hamburg, Germany.
SOURCE: SPB Software
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