Telegent Enables Free Mobile Access To Tv Broadcasts Of Summer

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16th July 2008, 07:28pm - Views: 682








MEDIA RELEASE PR30996

Telegent Enables Free Mobile Access to TV Broadcasts of Summer

Sporting Events for Millions of Viewers


SHANGHAI, July 16 /PRNewswire-AsiaNet/ --

    71% of Chinese consumers surveyed interested in watching this summer's

           sports competitions on free-to-air mobile TV phones


     Millions of viewers worldwide will stay abreast of live sports coverage 

this summer with TV handsets that incorporate Telegent's free-to-air mobile TV 

technology.  According to SINO-MR, a leading China market research firm, 71% of 

China consumers surveyed were interested in watching the 2008 Beijing games on 

a TV phone, with 41% considering buying one to gain mobile access to the summer 

sports coverage.  SINO-MR estimates that domestic sales of free-to-air analog 

TV handsets will exceed 21 million by year-end, propelling China to the 

forefront of mobile TV adoption worldwide and suggesting that this summer's 

quadrennial games are set to smash world records with the number of people 

viewing the event on mobile TV.


    According to Telegent's chief executive officer Weijie Yun, the Beijing 

games could be the first major sporting event to be widely viewed on mobile 

devices.  "Free-to-air mobile TV provides consumers with a compelling, free and 

easy-to-use method of watching the same news, sports and other programming that 

consumers receive on their TV sets at home," said Yun.  "This explains why 

sales of analog TV handsets have already outpaced the number of digital 

subscription mobile TV viewers worldwide."  Analyst firm In-Stat predicts that 

34 million analog TV handsets will be sold globally in 2008.


    This view is backed up by major handset manufacturer ZTE.  Mohamed Ben 

Hanzaz, vice president of ZTE Brazil noted, "In Brazil, the penetration of 

mobile technology combined with strong consumer interest in television for news 

and entertainment makes free-to-air mobile TV a compelling feature for driving 

consumer demand for handsets."  A separate survey conducted by Telegent in 

Brazil revealed that 58% of respondents were interested in mobile access 

specifically to news and sports.


    The benefits of free-to-air mobile TV are enjoyed not only by consumers but 

also by broadcasters and operators.  The TV handsets extend the broadcasters' 

viewing audience by putting the same programming that broadcasters deliver to 

living room TV sets in the consumer's pocket.  Yun added, "For operators, 

free-to-air TV handsets provide access to the most popular content without any 

infrastructure investment, providing a platform for improving their competitive 

position in the marketplace."


    Telegent's mobile TV technology supports free-to-air standards NTSC, PAL, 

SECAM and DVB-T, as well as the digital mobile TV standard DVB-H.  


    About Telegent Systems

    Telegent Systems is a leading fabless CMOS semiconductor company that makes 

television mobile by providing high-performance, single-chip solutions enabling 

free-to-air and subscription mobile TV in mobile handsets and portable 

devices.  Telegent's solutions deliver analog and digital broadcast reception 

with unparalleled sensitivity and picture quality, ultra-low power consumption 

Science Telecommunication Telegent Systems 2 image

and the highest integration simplifying mobile device design and manufacture.  



SOURCE  Telegent Systems


NOTE TO EDITORS: Photos for this release: 


   

    CONTACT:  Mark Leeper of Bond PR, 

                         +852-2122-9000,

                         mark@bondpr.com, for Telegent Systems 


     Web site:    http://www.telegent.com

 




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