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MEDIA RELEASE
4 OCTOBER, 2010
Vodafone introduces alternative to caps with new
Simplify and TalkBusiness plans
Sydney, Australia – 4, October 2010: Today marks a new era in the Australian mobile market as Vodafone unveils a new
range of mobile plans for consumer and business customers that redefine simplicity and transparency of mobile plan
pricing in the market, providing Australian consumers with an alternative to ‘Cap’ plans.
Vodafone’s Simplify and TalkBusiness plans are perfect for personal and business customers wanting a straightforward
mobile plan based on very simple rates. Both plans offer one flat rate for standard national calls and TXTs, with unlimited
free standard national voice calls to friends, family, and colleagues on the Vodafone network.
Anthony Dureau, General Manager of Consumer Markets at Vodafone said, “Our customers want transparency on call
costs and that is what we’ve delivered today with our Vodafone Simplify and TalkBusiness plans. Today we’re
communicating the value, inclusions and exclusions in each plan in the simplest way possible. The new plans will help
customers and businesses keep track of their usage and stay in control of their bills.”
Vodafone Simplify Plan (Prepaid)
Vodafone Simplify bases all charges on one simple low rate of 15 cents flagfall, and 15 cents a minute standard national
calls (charged per 60 seconds). Standard national and International TXT are 15 cents each.
Recharge with
Flexible Credit1
Vodafone to
Vodafone
standard national
voice calls
Standard national
Voice calls
Rate per minute
(charged per 60
seconds)
Standard national
and International
Text
Standard
international
Voice Rate per
minute to 20
Countries
(charged per 60
seconds)
$30
$30
50 mins
15 cents
15 cents
30 cents
$50
$50
100 mins
15 cents
15 cents
30 cents
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Flexible Credit may be used on Standard National and International Voice and Video calls/,TXT/ PXT®/ Video PXT®,
Voicemail, International Roaming, 1223 Directory Assistance, 123-Ask Us Anything, ‘13’, ‘15’ and ‘18’ numbers, Pay As You
Go Mobile Internet, Vodafone live! browsing and content downloads1
The Vodafone Simplify prepaid plan also offers sensational value for mobile calls to family and friends overseas, 30 cents a
minute flat rate (charged per x seconds) to 20 countries, including the UK, USA, New Zealand, China, Japan, India, and
more.
Call these countries for 30 cents a minute (charged per 60 seconds)
UK, Ireland, France, Germany, USA, Canada, South Africa, India, Sri Lanka, New Zealand, China, Hong Kong, Singapore,
Malaysia, Thailand, Philppines, Vietnam, Indonesia, Taiwan and Japan.
Vodafone Simplify is available at $30 and $50 recharges, from October 5, 2010.
Vodafone TalkBusiness Plan
Vodafone has simplified communications costs for business with the launch of its TalkBusiness plans1, available on
standard and SIM-Only contracts.
Vodafone TalkBusiness come with minutes of talk time rather than a schedule of call rates to call colleagues, clients and
associates on the Vodafone network, giving customers greater clarity in their monthly usage.
Edward Goff, General Manager of Business Markets at Vodafone said, “Vodafone has developed a new plan that
provides businesses with greater clarity and simplicity on call costs. The new Vodafone TalkBusiness plans are designed
with a streamlined pricing structure that offers business customers a simple low rate of 9 cents per 30 seconds for standard
national voice calls to mobiles and landlines (charged per 30 seconds). Flagfall has also been removed from all
TalkBusiness plans, ensuring greater transparency and significant savings for business customers.”
Vodafone TalkBusiness and TalkBusiness SIM-Only plans are available at $40, $60, $80 and $100 price points1, and are
available now. Vodafone provides business customers with the choice of tailoring the TalkBusiness plan with all the
information.
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Standard Vodafone TalkBusiness
Plan over 24
months1
Included Value2
Free VF to VF/3
standard national
voice call Mins3
(billed per 30 seconds)
Voice Call Rate
(charged per 30
seconds)
Voicemail
(charged per 30
seconds)
Flagfall
Talk Business 40
(total min cost $960)
$40
200
9c per 30 sec
9c per 30 sec
0c per call
Talk Business 60
(total min cost $1440)
$60
300
9c per 30 sec
9c per 30 sec
0c per call
Talk Business 80
(total min cost $1920)
$80
400
9c per 30 sec
9c per 30 sec
0c per call
Talk Business 100
(total min cost $2400)
$100
500
9c per 30 sec
9c per 30 sec
0c per call
Vodafone TalkBusiness SIM Only
Plan over 24
months1
SIM Only
Included Value2
Free VF to VF/3
standard
national voice
call Mins3 (billed
per 30 seconds)
Voice Call Rate
(charged per 30
seconds)
Voicemail
(charged per 30
seconds)
Flagfall
Talk Business 40
(total min cost $960)
$200
200
9c per 30 sec
9c per 30 sec
0c per call
Talk Business 60
(total min cost $1440)
$300
300
9c per 30 sec
9c per 30 sec
0c per call
Talk Business 80
(total min cost $1920)
$400
400
9c per 30 sec
9c per 30 sec
0c per call
Talk Business 100
(total min cost $2400)
$500
500
9c per 30 sec
9c per 30 sec
0c per call
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Your Talk Business included value2 can be used on:
Standard National Voice Calls (includes calls to National Mobile and PSTN)
Standard Calls whilst National Roaming
Standard National Video calls
Standard National & International TXT up to 160 characters
Standard & International PXT®
Standard & International Video PXT®
Voicemail – Deposits and retrievals
Calls to 1555 Customer Care
Calls to Ask Anything (123)
1223 Directory Assistance
13, 15 Numbers
1800 Numbers
-Ends –
Notes to editor
Vodafone Simplify
30 day expiry for all inclusions. 1. Excludes special numbers and selected premium services, including premium TXT.
Vodafone Pty Limited ABN 76 062 954 554
Vodafone Talk Business
1. Approved customers only. Minimum monthly spend is $40 (Talk Business 40), $60 (Talk Business 60), $80 (Talk Business 80),
$100 (Talk Business 100). Early exit fee: 100% of your minimum monthly spend x months left on contract. Unlocking fee
applies. The Primary Account holder is responsible for all charges incurred on their account. 2: Included value expires
after 1 month. Some additional services excluded. Charges apply for additional usage. Included Value is shared
amongst Vodafone TalkBusiness users connected to the main account on a first-in-first serviced basis.
Services subject to device capabilities, network limitations & customer location. 3Vodafone to Vodafone/3 minutes are
deducted in blocks of 30 seconds, with a minimum call length of 30 seconds. Standard rates apply once limit is reached. .
Important Note: The Primary Account holder must keep the Primary Account PIN confidential and must not disclose the
Primary Account PIN to any other party, including those who are entitled to access one or more of the subsidiary services
on the account. Doing so will compromise privacy across the entire range of services under the Primary Account (for
example, the call records / usage information of each service may become visible and accessible by all other services in
the group of users if the Primary Account PIN is shared). Vodafone Pty Limited ABN 76 062 954 554
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For all media enquiries, please contact
Michelle O’Brien, michelle.o’brien@vodafone.com.au, 0414 012 401
Edwina Elliott, Edwina.elliott@vodafone.com.au, 0412 431 635
About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) is Australia’s fastest growing mobile provider, operating the Vodafone, 3, and Crazy
Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA
provides mobile services to over 7 million customers in Australia.
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NEWS 
